The pearl thong is a notorious piece of lingerie. Designed primarily for stimulation, rather than comfort or style, it seemingly represents the more sex-focused side of the lingerie industry. People (always men, in my experience) would call the lingerie store I used to work at asking if we carried pearl thongs. They’re mostly marketed as gifts, rather than something a lingerie-wearer would purchase for themselves. In my opinion, it’s the epitome of the male gaze in lingerie: overtly sexual marketing and designed entirely for sexual purposes – without the wearer’s comfort in mind.
Valentine’s Day is both my most favorite and least favorite holiday. I hate how it encourages clichéd forms of obligatory, performative “romance” popularized to improve greeting card sales. On the other hand, I love twee heart motifs, big bouquets of fresh flowers, pink chocolate boxes, excessive kissing, and, of course, fancy lingerie.
Earlier this month, I reviewed a new company aiming to “disrupt” the lingerie industry. Much of the intimate apparel industry is relatively old-fashioned, but in reviewing this company, I discovered that just because someone re-invents something, doesn’t mean they’re making it better. In fact, sometimes the smallest changes can make the biggest impact. I couldn’t help but wonder: could small tweaks to existing lingerie styles make a successful new product?
Trusst Lingerie launched on Kickstarter in the Spring of 2015 and met its goal in 5 days. The bra was designed to “actually support” full-bust women by using an alternative to the underwire: a 3D-printed bra core called the BAST, which stands for Breast Advanced Support Technology. Trusst says their BAST is more supportive and more comfortable than a traditional underwire by reducing shoulder strain and, according to their website, “eliminating the pinching, poking, and discomfort commonly associated with underwires.” Their goal was to create a bra for women who hate underwire bras and find them uncomfortable. I was super excited for the opportunity to review it as I have a lot of varied thoughts on this concept.
As a part-time lingerie boutique sales associate, I help all kinds of gift-givers: from the people who straight up say they don’t care if the receiver likes it to the people who want extra gift receipts just in case the color is 10% too blue. However, I spend most of my time helping people buy things for themselves. This means I’ve gotten pretty good at looking at lingerie gift-giving from […]