Loveday London made a major splash when it first launched in 2014. From their debut collection, the brand’s aesthetic was developed and iconic. Their tagline, ‘Hardcore Romance,’ captured the label’s trademark pairing of harsh leather with soft laces, silks and embroideries. Loveday London’s imagery also evokes a lush and opulent lifestyle, with the lingerie styled alongside their coordinating product ranges of cushions, blankets and candles.
Fleur Du Mal is the brainchild of ex-Kiki De Montparnasse designer, Jennifer Zuccarini. The lifestyle brand offers a range of lingerie, loungewear, corsetry, swimwear, clothing and accessories. Launched in 2012, the brand now has an impressive range of stockists (including Net-A-Porter, Saks & Selfridges) and intends to open a physical store this year, presumably in the USA.
Atusko Kudo is one of the best known names in latex fashion. You could certainly argue she’s one of the designers responsible for bridging the divide between latex as fetishwear and latex as mainstream fashion. She’s dressed countless celebrities (including Lady Gaga, Beyoncé, Rihanna, Nicki Minaj and Kim Kardashian) and is stocked by some of the most prestigious luxury retailers in the world.
The modern day sheer-tulle-with-tattoo-lace trend can largely be attributed to Fleur of England. Whilst I’m hesitant to claim the brand invented it, they’re almost certainly responsible for driving it to such widespread and recent popularity. Skivvies By For Love & Lemons has certainly capitalised on the tattoo lace trend. The bulk of the brand’s designs utilise the lace appliqué mesh technique with various strappy attachments.
Disclosure: I purchased these trousers with my own money. All opinions are my own. Luxury is a term thrown around so liberally in the fashion industry, it’s almost lost its meaning. The term can be applied to everything from mass-manufactured synthetic satin to hand-finished silk. One could easily argue it’s fast becoming obsolete. Luxury’s original meaning of excess and attention to detail cannot easily be applied to most contemporary lingerie brands. […]