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sexy lingerie

Once upon a time, Frederick’s of Hollywood was the biggest name in American lingerie. Founded by Frederick Mellinger in 1947 (who, among other things, is credited with inventing the push-up bra, padded bra, and padded girdle), Frederick’s brought scandalously sexy lingerie to the homes of millions of people across America.

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Fleur Du Mal is the brainchild of ex-Kiki De Montparnasse designer, Jennifer Zuccarini. The lifestyle brand offers a range of lingerie, loungewear, corsetry, swimwear, clothing and accessories. Launched in 2012, the brand now has an impressive range of stockists (including Net-A-Porter, Saks & Selfridges) and intends to open a physical store this year, presumably in the USA.

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The pearl thong is a notorious piece of lingerie. Designed primarily for stimulation, rather than comfort or style, it seemingly represents the more sex-focused side of the lingerie industry. People (always men, in my experience) would call the lingerie store I used to work at asking if we carried pearl thongs. They’re mostly marketed as gifts, rather than something a lingerie-wearer would purchase for themselves. In my opinion, it’s the epitome of the male gaze in lingerie: overtly sexual marketing and designed entirely for sexual purposes – without the wearer’s comfort in mind.

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Fashion is all about what’s new and what’s next, and lingerie is no exception. And the latest trend of the moment is high-neck bras. A natural offshoot from the bralette trend with its emphasis on visible little details and innerwear-as-outerwear versatility, high-neck bras offer a multitude of new styling options for those who feel exhausted by the strappy trend or bored by the basic triangle cup. And, of course, high-neck bras are a perfect fit halterneck dresses and tops.

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Valentine’s Day is both my most favorite and least favorite holiday. I hate how it encourages clich├ęd forms of obligatory, performative “romance” popularized to improve greeting card sales. On the other hand, I love twee heart motifs, big bouquets of fresh flowers, pink chocolate boxes, excessive kissing, and, of course, fancy lingerie.

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