The visual story of lingerie is everything, and a brand’s lookbook is one of the single most effective ways of transmitting that story. From a lookbook, you can learn if a brand is contemporary or traditional, luxury or inexpensive, French-inspired or American-influenced. A good lookbook conveys a brand’s identity, and it’s no exaggeration to say it can make or break a label.
Every once in awhile, and I do mean very rarely, I run across a collection that I wish I could keep secret. I feel so spellbound, so mesmerized, that trying to commit my sentiments to paper (or Wordpress) seems almost sacrilegious. There’s a power in secrets, in things hidden from sight and known only to a select few. In an era when most brands are clamoring for attention, Between the Sheets has gone in quite the opposite direction, releasing a new collection that’s elusive, mysterious, and utterly sublime.
Nubian Skin’s 2014 debut was a watershed moment for the lingerie industry. After years of campaigns like “What’s Your Nude?” being ignored (if not outright mocked), here was a lingerie brand created by a woman of color for other women of color. And the response was explosive. Not only was Nubian Skin featured in O Magazine, Ebony, Self, and Allure (not to mention MTV, The Los Angeles Times, Elle, and […]
You know what? I’ve been sleeping on Goddess. Over the last couple of seasons, this Wacoal-owned brand (formerly part of the Eveden Group) has decided to step up their game and make people take notice of them. Plus size bras are a source of constant frustration in the lingerie world. They require a number of different pattern, material, and fit improvements to work for the needs of a larger bust, […]
Though Stephanie Bodnar, the designer behind Evgenia Lingerie, has been in the lingerie business for awhile, Evgenia itself is still a very new brand. One of the most important things a fledgling brand must do is define its voice and point of view early on…lest it becomes lost in a sea of other new labels. Fortunately, Evgenia Lingerie achieves that goal admirably, and their fourth season establishes this indie […]