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Posts in Category

longreads

Let’s talk #BodyPositivity! Body positive has become the marketing catchphrase of the moment. We see no shortage of brands calling themselves “body positive” through press releases, selectively diverse model choices, and more ad campaigns than I care to count. Media outlets have also been incredibly keen to jump on this bandwagon. They celebrate repetitive, incremental shifts in acceptance and breathlessly post PR copy without giving a second thought as to […]

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Catherine Clavering is the Founder of Kiss Me Deadly, a retro-inspired lingerie label for femme fatales. Agent Provocateur is probably the most famous lingerie brand in the world, at least in the English-speaking parts of it. Since last year, however, lingerie industry insiders have been grabbing the popcorn to watch the latest installment in the ongoing drama “What’s happening at AP this week?” Until recently though, the average shopper likely […]

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Once upon a time, Frederick’s of Hollywood was the biggest name in American lingerie. Founded by Frederick Mellinger in 1947 (who, among other things, is credited with inventing the push-up bra, padded bra, and padded girdle), Frederick’s brought scandalously sexy lingerie to the homes of millions of people across America.

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While every generation has its major fashion moments, the past decade has seen some of the most exciting lingerie trends to ever happen in fashion history. Yet, beneath all that flash and glamour, what’s most interesting is how familiar many of these trends are. Yes, they’ve been reworked a bit and adapted to fit the sensibilities of a modern audience, but as the saying goes, “Everything old eventually becomes new again.”

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