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industry

Let’s talk #BodyPositivity! Body positive has become the marketing catchphrase of the moment. We see no shortage of brands calling themselves “body positive” through press releases, selectively diverse model choices, and more ad campaigns than I care to count. Media outlets have also been incredibly keen to jump on this bandwagon. They celebrate repetitive, incremental shifts in acceptance and breathlessly post PR copy without giving a second thought as to […]

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Every few months, some major website writes a press release disguised as an article about a lingerie start-up “disrupting” the intimate apparel industry. Whether the brand claims to revolutionize manufacturing, sizes or style, there’s always a statement about turning the lingerie industry on its head, accompanied by a boast about how the world of lingerie will never be the same. But overall, the world of lingerie is the same. Most […]

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Catherine Clavering is the Founder of Kiss Me Deadly, a retro-inspired lingerie label for femme fatales. Agent Provocateur is probably the most famous lingerie brand in the world, at least in the English-speaking parts of it. Since last year, however, lingerie industry insiders have been grabbing the popcorn to watch the latest installment in the ongoing drama “What’s happening at AP this week?” Until recently though, the average shopper likely […]

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The vast majority of lingerie is manufactured outside of the United States. There are various reasons why, but the root of this phenomenon is simple: US labor is expensive. In fact, the cost of labor is the most expensive part of making lingerie. Since apparel, especially lingerie, is undervalued in the current retail market, manufacturers are continuously looking for cheaper ways to manufacture their products. This means trade agreements, like […]

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Jeanna Kadlec is the owner of Bluestockings Boutique, the first-ever lingerie boutique geared to the LGBTQIA+ community. She lives in Brooklyn. When I first opened my store, Bluestockings, in April 2015, I wanted to exclusively stock brands that shared my commitment to ethical manufacturing. In my research, I learned the reason so many companies moved their manufacturing from the United States and Europe to Southeast Asia, China, Morocco and Latin […]

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