Disclosure: This article is sponsored by Curve. Curve, the lingerie tradeshow I attend and report on every season, hits a major milestone this year – their 10th anniversary. 10 years in any industry is no small feat, and within the last decade, Curve has effectively become the only lingerie tradeshow in North America. While I haven’t attended Curve for all of those last ten years, I have been going for […]
Earlier this month, I reviewed a new company aiming to “disrupt” the lingerie industry. Much of the intimate apparel industry is relatively old-fashioned, but in reviewing this company, I discovered that just because someone re-invents something, doesn’t mean they’re making it better. In fact, sometimes the smallest changes can make the biggest impact. I couldn’t help but wonder: could small tweaks to existing lingerie styles make a successful new product?
As a lingerie designer, people often tell me my work sounds like a ‘dream job.’ An aura of fantasy and glamour surrounds the fashion industry. However, the reality is lingerie design can be pretty boring most of the time, with very little creativity involved at all.
2016 has come to a close and over the past year, the plus size lingerie industry has seen some positive changes that I would love to see continue through 2017 and some not-so-great moments I want to leave in 2016. When looking back on the past year of plus size lingerie, I think about it in two distinct ways: what innovations and styles were made for plus size lingerie products and how were those products sold to consumers.
The subject of pricing is perhaps one of the most emotionally fraught topics in the lingerie world. Consumers are often convinced they’re paying too much for lingerie, while brands and retailers frequently believe their margins are too small. Furthermore, it is true that margins in the lingerie industry are among the narrowest in the fashion world; an absence of automation combined with specialty fabrics and hire R & D costs all mean that lingerie is incredibly expensive to produce…far more than a t-shirt or a pair of jeans.