One of our previous “Best of Lingerie” winners, Tisja Damen first caught our eye with intricate patchwork lingerie that was more akin textile art than intimates. I fell in love with their unique, directional approach, and I’ve been checking in on the brand ever sense. In a way, it’s almost harder when you debut with such a strong perspective. People expect brilliance, and that can be a difficult bar to achieve season after season. Fortunately for the lingerie world, Tisja Damen manages to clear it easily.
I first met one of the founders of Department of Curiosities at the Oxford Conference of Corsetry. Gerry Quinton, under the label Morua Corsetry & Couture, actually designed one of my favorite pieces – a cream overbust corset with golden stars made of fragmented glass. I was honestly delighted when I first heard the news of her new lingerie label. Corsetry is a bit of niche area, inaccessible and intimidating to many. Loungewear on the other hand…well, who doesn’t want some of that?
The visual story of lingerie is everything, and a brand’s lookbook is one of the single most effective ways of transmitting that story. From a lookbook, you can learn if a brand is contemporary or traditional, luxury or inexpensive, French-inspired or American-influenced. A good lookbook conveys a brand’s identity, and it’s no exaggeration to say it can make or break a label.
Every year, I think about collapsing the traditional five Holiday Lingerie Shopping Guides into two or three. Maybe doing two shopping guide for everything that’s under $249 and over $250, for example. And honestly, because I’ve been having so much trouble with time management this season, that may have been a good idea. Yet part of why I like to break out TLA’s Holiday Shopping Guides into so many price categories is because I believe it better conveys the story of lingerie. You can see how trends and patterns and silhouettes change between that $50 guide and that $500 guide. The drape is different. The shapes are different.The levels experimentation, playfulness, artistry – it’s all different.
As a part-time lingerie boutique sales associate, I help all kinds of gift-givers: from the people who straight up say they don’t care if the receiver likes it to the people who want extra gift receipts just in case the color is 10% too blue. However, I spend most of my time helping people buy things for themselves. This means I’ve gotten pretty good at looking at lingerie gift-giving from […]