Gabi Gregg has done it again. The new GabiFresh x Swimsuits for All collection is here, and, like the rest of the collective internet, I’m in love. This year’s theme is “New Year, Same You,” and I adore that tagline, especially during a season when people are actively being encouraged to dramatically change (or even loathe) their bodies. The idea that you’re perfectly and worth loving exactly as you are right now is one I can get behind, and I appreciate how Swimsuits for All is going against the metaphorical tide with a message I find refreshing.
Originally, I was feeling very ambitious and was going to call this article “My Top 5” or even “My Top 10.” And then I looked at how much lingerie I actually acquired in the last 12 months, and, well…three it is.
I know, I know…I thought my Best of 2016 posts would be the end too, but it turns out I had more to say. Or show. Anyway! Lots of sparkle ahead.
Here it is: the finale, the coup de grâce, the closer to 2016. Speaking personally as Editor in Chief for a moment, I take our best lingerie brands of the year post very seriously. I start making notes on certain companies as early as January, “checking in” on them, so to speak, throughout the year.
The visual story of lingerie is everything, and a brand’s lookbook is one of the single most effective ways of transmitting that story. From a lookbook, you can learn if a brand is contemporary or traditional, luxury or inexpensive, French-inspired or American-influenced. A good lookbook conveys a brand’s identity, and it’s no exaggeration to say it can make or break a label.