Every few months, some major website writes a press release disguised as an article about a lingerie start-up “disrupting” the intimate apparel industry. Whether the brand claims to revolutionize manufacturing, sizes or style, there’s always a statement about turning the lingerie industry on its head, accompanied by a boast about how the world of lingerie will never be the same. But overall, the world of lingerie is the same. Most […]
Sam Conover is the owner of Broad Lingerie, a brick and mortar boutique in Toronto, Canada, that specializes in bras and swimwear for fuller busts. When Sam’s not working she spends her time making art and thinking about vintage plastics. Once upon a time I decided to listen to the little voice in my head that whispered “imagine opening your own lingerie store.” My store is now over a year […]
As a lingerie designer, people often tell me my work sounds like a ‘dream job.’ An aura of fantasy and glamour surrounds the fashion industry. However, the reality is lingerie design can be pretty boring most of the time, with very little creativity involved at all.
Helena Stuart, founder, owner, and designer of Only Hearts, does as much work as you’d expect from a woman who has led a company for almost 40 years. Every hour is filled with effortless flitting between fabric choices, retail delivery dates, cost and margin management, color development and more. There is no visible anxiety or stressed-out vibes here. Helena does it all, and makes it look easy.
Disclosure: I received this lingerie from Impish Lee for review purposes free of charge. All opinions are my own. This article is the second installment in my review of Impish Lee’s designs. The first part focused on the specifics of the lingerie itself, from quality of construction to fit. This part will instead focus on the experience of ordering from the brand and the complexities of the brand’s highly unusual […]