Posts in category "bras"

Lingerie of the Week: Parisa Fe ‘Geneva’ Bra

Parisa Fe 'Geneva' Bra in Tuxedo

Parisa Fe ‘Geneva’ Bra in Tuxedo

The Lingerie of the Week picks have been a bit aspirational lately, so I thought it was time to bring things back down to earth with a more budget-friendly selection. Parisa (and it’s plus size line Parisa Fe) is a brand I encountered almost a year at Curve’s August 2012 show. A subsidiary of AFR Apparel, the company behind Parisa Fe used to specialize in making private label bras for other retailers and brands before deciding to sell under their own name. So far, they’ve been very successful, appearing in a variety of stores from Nordstrom to Hips and Curves.

I really like their ‘Geneva’ bra, shown above. It can be hard to find stylish bras at a lower price point, but I really think the Geneva manages to be fashion forward yet still affordable. It’s an underwire style with foam-lined cups and side boning for added support. The Parisa Fe Geneva is available in sizes 34C thru 38C and in sizes 32D thru 42G. The coordinating hipster panty is available in sizes Medium thru XXX Large. The bra retails for $42 and the panty for $22. While several online boutiques do carry Parisa Fe, the only one that stocks the full size range in this color is Bare Necessities.

Have you tried Parisa Fe before? What do you think of this set?

Cora

Cora

Founder and Chief Editor of The Lingerie Addict. Sugar Junkie. Lace Lover. Sci-Fi Geek.

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35 Bras You’ll Want to Show Off This Summer

Summer’s almost here, and with it comes a whole new, weather-appropriate wardrobe. Clothes tend to be a little lighter, a little sheerer, and a little more revealing in the summer time…making this the perfect season to fine tune your underwear-as-outerwear look. But even if that trend isn’t your thing, wearing a bright, pretty bra is a great way to perk up your day. This summer, fashion-forward bras are all about strappy details, flirty laces, kitschy prints, and ultra-bright colors. As usual, just click the photo to be taken directly to the item. Why don’t you share your favorite bra from the list below in the comments?

Timpa Duet Lace Demi Bra - $36.00

Timpa Duet Lace Demi Bra – $36.00

Marie Meili Iris Print Bra - $37.33

Marie Meili Iris Print Bra – $37.33

b.tempt'd by Wacoal 'Ciao Bella' Balconette Bra - $38.00

b.tempt’d by Wacoal ‘Ciao Bella’ Balconette Bra – $38.00

Hips and Curves 'Lola' Fold Down Lace Bra - $39.00

Hips and Curves ‘Lola’ Pink Fold Down Lace Bra – $39.00

Hips and Curves 'Lola' Blue Fold-down Lace Bra - $39.00

Hips and Curves ‘Lola’ Blue Fold-down Lace Bra – $39.00

Ewa Michalak 3D Ptys Bra - 129.00zł (approximately $40.16)

Ewa Michalak 3D Ptys Bra – 129.00zł (approximately $40.16)

Panache Cleo "Lucy' Balconette Bra- $42.43

Panache Cleo “Lucy’ Balconette Bra- $42.43

Splendid Striped Banded Bralette - $44.00

Splendid Striped Banded Bralette – $44.00

Something Else All About Lace Soft Bra - $44.00

Something Else All About Lace Soft Bra – $44.00

Ohhh Lulu 'Honeysuckle' Cropped Cami - $45.00

Ohhh Lulu ‘Honeysuckle’ Cropped Cami – $45.00

Bravissimo 'Sweet Medley" Bra -  £29.00 (approximately $45.03)

Bravissimo ‘Sweet Medley” Bra – £29.00 (approximately $45.03)

Ewa Michalak S Iwette Padded Bra - 149.00zł  (approximately $46.39)

Ewa Michalak S Iwette Padded Bra – 149.00zł (approximately $46.39)

Cosabella 'Never Say Never' Sweetie Bralette - $47.00

Cosabella ‘Never Say Never’ Sweetie Bralette – $47.00

Only Hearts So Fine with Lace Bralette - $48.00

Only Hearts So Fine with Lace Bralette – $48.00

Clo Coco Demi Bra - $48.00

Clo Coco Demi Bra – $48.00

Tutti Rouge "Betty" Bra -  £32.00 (approximately $49.69)

Tutti Rouge “Betty” Bra – £32.00 (approximately $49.69)

Bravissimo 'Candy Bliss' Bra -  £32.00 (approximately $49.69)

Bravissimo ‘Candy Bliss’ Bra – £32.00 (approximately $49.69)

Panache "Bella" Balconette Bra - $55.00

Panache “Bella” Balconette Bra – $55.00

Freya "Just Flew In" Bra - $59.40

Freya “Just Flew In” Bra – $59.40

Elle Macpherson 'Gentle Jade' Balconette Bra - $64.49

Elle Macpherson ‘Gentle Jade’ Balconette Bra – $64.49

Freya Patsy Demi Bra - $66.00

Freya Patsy Demi Bra – $66.00

Elomi Valentina Plunge Bra - $66.00

Elomi Valentina Plunge Bra – $66.00

Claudette 'Paramour' Bra - $69.99

Claudette ‘Paramour’ Bra – $69.99

Stella McCartney Gwyneth Gazing Demi Wire Bra - $70.00

Stella McCartney Gwyneth Gazing Demi Wire Bra – $70.00

Huit Melisande Half-Cup Bra - $74.00

Huit Melisande Half-Cup Bra – $74.00

Zinke "Lille" Bralette - $75.00

Zinke “Lille” Bralette – $75.00

Cosabella Dream Molded Bra - $78.00

Cosabella Dream Molded Bra – $78.00

Hopeless Lingerie "Suzy" Harness Bralette - $82.93

Hopeless Lingerie “Suzy” Harness Bralette – $82.93

Beautiful Bottoms 'Tropic' Non-padded Bra -  £54.00  ($84.48)

Beautiful Bottoms ‘Tropic’ Non-padded Bra – £54.00 ($84.48)

VPL B Bra - $85.00

VPL B Bra – $85.00

Princesse Tam Tam Melrose Underwire Bra - $86.00

Princesse Tam Tam Melrose Underwire Bra – $86.00

Mimi Holliday "Wizz Bang" Lace Bra - $92.00

Mimi Holliday “Wizz Bang” Lace Bra – $92.00

Marlies Dekkers 'Calder Night' Balconette Bra - B-C cups €89.95 ($119.00), D-F cups €94.95 ($126.00)

Marlies Dekkers ‘Calder Night Blue’ Balconette Bra – B-C cups €89.95 ($119.00), D-F cups €94.95 ($126.00)

Fortnight "Vega" Longline Bra - $120.00

Fortnight “Vega” Longline Bra – $120.00

Fleur of England Lemon Cello Padded Plunge Bra - $147.00

Fleur of England Lemon Cello Padded Plunge Bra – $147.00

Cora

Cora

Founder and Chief Editor of The Lingerie Addict. Sugar Junkie. Lace Lover. Sci-Fi Geek.

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Diversity is More Than a Bra Size: What It’s Like to Be a Woman with a Disability in the Lingerie Industry

Photo Credit: Rene Connage for Models of Diversity

Photo Credit: Rene Connage for Models of Diversity

Today’s guest post is by the founder of one of my favorite lingerie brands – Catherine Clavering of Kiss Me Deadly. Catherine started Kiss Me Deadly after her disability made it difficult for her to work in her chosen profession of psychology. In 2012, Kiss Me Deady won a UK Lingerie Award in the category of Favorite British Lingerie Designer. If you want to keep up with Kiss Me Deadly, you can follow Catherine on Facebook, Twitter, and Tumblr. This article is the third in an ongoing series on approaches to diversity that aren’t frequently talked about within the lingerie industry.

Of all my disabilities, the one that means I can’t wear knickers is probably the most blackly hilarious, when you consider that I run a lingerie brand for a living.

It’s far from my only disability, which is why this is my 57th draft. I began with a more educational format, then realised that was disingenuous. There are so many forms of disability – mental health, sensory, learning difficulties, chronic illness, neurological problems, genetic disorders, injuries, limb amputations . . . all the way through to just plain getting really old. I can’t tell you much about most of them. And if I start on a comprehensive explanation of my own, I rapidly end up at a very unfunny 5000 words and me in a slough of despair, because I habitually partition my health into manageable chunks.

So here’s the abstract, followed by how my disabilities affect my relationship with the world of lingerie.

I’ve got M.E/C.F.S (otherwise known as Chronic Fatigue Syndrome) which means I’m perpetually knackered, in pain, brainfogged, hypersensitive, migraine-y, sleep disordered, and grumpy. Wait, no, I’ve always been grumpy! I’m pretty certain the rest of them are symptoms though, plus a bunch I left out. It gets boring.

I also have I.B.S., which is as grim as you can imagine for a digestive problem, and Lichen Schlerosus, a painful genetic, auto-immune skin disorder of the genitals. In addition, I have vulvodynia (chronic and acute genital pain. all the forms of it, plus a few rare ones), and a hemophilia-type blood disorder called  Von Willebrands if you’re a mature, sensible adult (or “Von Willywotsit” if you’re me).

I say disabled rather than sick because I can still do most things if offered the right circumstances and enough time (plus also some chocolate and painkillers). I’ve been sick for 10 years, and I’m lucky that I’ve found a way to work and live with it, at least so far.

Was any of that what you expected when I say I’m disabled?

Viktoria Modesta for Kiss Me Deadly

Viktoria Modesta for Kiss Me Deadly

If you mention disability in lingerie circles, or fashion circles, or most of the western world, for some reason most people start talking about wheelchair access. But not only are people who use wheelchairs a small proportion of people with disabilities (< 8% in the UK), visible disabilities of any sort are the minority.

You might be saying, “But fashion is a visual industry, of course we would represent disability visually.” However, there are two problems with this:

  1. Great, except when was the last time you saw any disability represented? Cora and I keep a tally of models of colour at trade shows, but neither of us has ever even asked if there were any models with disabilities. The one time I used one (shown above), I ended up in a fight with some of my retailers about it. The model herself said that most photographers like to either cover it up completely, or make a “thing” out of it.
  2. If our idea of disability revolves around visible problems, I’m screwed. And not in the fun way. Ever bitched about the woman on the stairs in front of you going too slow? Or the one in the supermarket aisle who has just ground to a halt inconveniently? Or the woman who looks fine but is taking up a disabled seat on the bus or a parking space?

Yes, that could have been me. Because I look fine, I really do…especially since I discovered that blusher is the key to looking energetic (not concealer), and I’m usually wearing about 2 inches of make-up with a fine layer of modafinil, caffeine and painkillers at events. And I’m thankful for it, because it means I can avoid the increasing harassment those of us with visible disabilities are facing.

But it doesn’t mean I can do everything you do. I’m walking up those stairs slowly because each step hurts, and I’m already out of breath, and I’m not entirely sure where the steps are, and my balance is terrible, and I wore heels (which are great camouflage for why you don’t walk, but a terrible idea when every trade show venue has 3 flights of stairs to the toilets).

I’ve stopped in front of you because I’m overwhelmed by the messages my own body is sending that Everything Is Wrong, and I probably don’t even know I’ve done it. I’m using that chair or that space because if I limit the amount I do, I have a hope in hell of making the stairs or the entire way round the shop, maybe even at a reasonable speed!

Different people have different problems and need different things. You don’t know from looking at us what’s going on inside. And we all know this, because how many times have you shown a mask to the outside world?

While we’re on the topic of photography and image: it may no longer surprise anyone that I am absolutely and utterly opposed to anyone thinking they can judge someone’s health from their appearance, or that making anyone feel ashamed of any aspect of our bodies is in any way health promoting. Nor will random people saying “but you look healthy!” or “you’re still very sexy!” in any way improve things. A pox on thee!

So that’s the whole of the fashion industry dismissed relatively rapidly . . . but what about the specifics of underwear?! I mean that’s what we’re really here for, right?

Tanja Kiewitz in a 2010 ad for the nonprofit Cap48.

Tanja Kiewitz in a 2010 ad for the nonprofit Cap48.

Generally speaking, I’ve given up wearing lingerie. But then, I’ve largely given up wearing anything that isn’t basically loungewear, so I’m hoping no lingerie designers take that personally. I have a special issue with bras and knickers.

With bras, my problem is the obsession with this abstract notion of a good fit, namely, that someone else looking at you can decide what size you should wear. If I am standing in your shop and trying on bras I do not want to fight with you about how I “should” be wearing a band size down or a different cup size or whatever. I’m a cup size different one week out of every four (though, to be fair, this was true before I was ill).

Mostly though, it’s not up to you. You aren’t the person who will rapidly develop a band of pain neatly mirroring the bra brand, nor the eczema at particularly tight spots. My breasts will hurt whatever I get, whatever size I am at the moment, because they hurt, because everything up to and including my damn eyeballs hurts. And I don’t want to explain all of this. I just want to buy the thing I like and go. I wear my bras for fun, for effect, and for a certain look. I don’t wear them for support or a perfect fit because it makes no difference to my health, so I’m going to leave it off my very long list of things to worry about.

My issues with knickers stem largely from my vulval (genital) pain. About 16% of women experience vulval pain at some point in their lives, though happily it goes away for most of us. Lichen Schlerosus is much rarer, but whether your pain is short term or long term, the first thing that you discover is that anything touching your genitals aggravates the pain.

A seam in your crotch is like a cheesewire covered in sandpaper. Thongs are instruments of torture. Don’t even talk to me about knicker with tight elastic on the legs, or god help us, a non-breathable fabric gusset. Since I developed hypersensitivity too, I’ve become insanely delicate about leg shapes, gusset width, waist bands, scratchy labels, and all sorts of other things.

Since giving up knickers, I can tell you that there are four main reasons to wear them again:

  1. It’s really cold in the winter without them. Seriously. I was very glad when I discovered drop crotch harem pants, even if they are the most hideous garment ever.
  2. Modesty. No miniskirts for me! This seems to be the main issue for most women who have vulvar pain and don’t abandon pants. Wearing knickers is such a basic cultural assumption that they can’t imagine stopping without spending the whole day thinking “Argh! I’ve got no underwear on! What if I get run over by a bus? What will the hospital think?!” Happily, if I get in an accident, I will prioritise stressing out about other things – like dying or going bankrupt.
  3. Periods, or other leaking fluids (see below).
  4. Fun, or aesthetics, or aesthetic fun. In other words, because you enjoy them. I really can’t over-recommend just enjoying things as much as you can.

If I ever give up Kiss Me Deadly because I have made so much money that I can enact my Scrooge McDuck fantasies and just start pushing it around with a small dump truck, I’m going to start doing a range of knickers for special health issues. Predictably, I’ve spent some time with my gynecologist talking through the things she see’s people wishing for (different widths of gussets is a major issue, as is said elastication level thereof), but for some reason this sort of thing does not get the same level of publicity that breast pain and bras do…even though a huge number of women have vulval pain or other genito-urinary issues.

I can only ascribe this to the distinct lack of “sexy” involved in the topic. The OBSESSION of the lingerie industry with making everything sexy – in a very limited stereotype of sexiness – is starting to become a huge bugbear for me.

Which leads me into when I do need knickers, which is when I have a period. I can’t be doing with inserting things, and I bleed like it’s a superpower. I need knickers that are comfy, that pads fit round sensibly (rather than the wings getting scrunched up and tangled), and that can cope with serious flow. Also, that can go in the washing machine and dry fast.

I do not need to be sexy. For starters it’s not my knickers that make me sexy, thank you very much. Nor is it my stockings, in spite of their associations, as I also wear them for practical, gusset-free reasons. Sex is great, but realistically, in a choice between flattering black lace bikini cuts and something that fits a pad neatly, I’d go for the latter every single time.

Britain's Missing Top Model

Photo via Britain’s Missing Top Model

So what would I like to see from the lingerie industry? Well, not soft bras and allegedly patent pending pants, oddly enough.

  1. Diversity is not just about size. Let’s see and talk about different disabilities and health needs, please. Because it’s been an awfully long time since Britain’s Missing Top Model.
  2. And when we do that, can it not always be about being sexy? Can we get real about some of the horribly practical needs?
  3. Can we stop thinking that we can judge a book by its cover? None of us have insides that match our outsides. It’s just a bit more true for some of us than others.
Cora

Cora

Founder and Chief Editor of The Lingerie Addict. Sugar Junkie. Lace Lover. Sci-Fi Geek.

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Lingerie of the Week: Simone Perele Ludivine Set

Often, the Lingerie of the Week is an item I ran across recently and couldn’t get out of my mind. This week’s selection is no different. I’ve seen Simone Perele Ludivine bra set a few times lately, and I fall in love all over again with it every single time. Simone Perele is a brand I adore anyway. If you’re unfamiliar with them, they’re a French lingerie company (that still makes their lingerie in France), and the fit is divine. The quality of the bras, the fabrics they use, the laces…they’re all a lingerie addict’s dream, and I think of this brand as a perfect entry point into French, high-end, or lace lingerie.

I adore the Ludivine range in particular because of the white lace/peach embroidery combo. White often means bridal in the lingerie world, but I think this set works just fine as a way of celebrating the warmer, Summer weather. I also like that there’s a boyshort and a thong to go with the bra; after all, more options is more better. The demi cup bra shown here is available in sizes 32B thru 36E. Both the thong and the boyshort are available in sizes XS thru L. I’ve found that Simone Perele’s knickers are generously cut, so if you’re between sizes on the bottom, it may be a good idea to size down. The set retails for $160 if you purchase the bra and thong, and for $170 if you purchase the bra and boyshort.

Have you bought anything from Simone Perele before? What did you think? I’d love to get your thoughts on the brand in the comments.

Cora

Cora

Founder and Chief Editor of The Lingerie Addict. Sugar Junkie. Lace Lover. Sci-Fi Geek.

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Why I’m Not a Bra Fit Blogger (And Why That’s Okay)

The Lingerie Addict is not a bra fit blog.

Last year, I spent a lot of time and e-mails explaining why I wasn’t a full bust blogger and why my blog doesn’t focus on my bra fit. At some point over the past couple of years, the default assumption became that all lingerie bloggers should be both full busted and bra fit enthusiasts. Because I’m neither, I’m sometimes made to feel a little awkward. I get e-mails from people who think my lack of bra fit advice makes me a “bad” lingerie blogger, or who are convinced that I’m in the wrong bra size (and therefore “spreading false information” about fit) simply because I have a different body type, different priorities, and different preferences than they do.

Though this kind of commentary bothers me, in a way, I understand. The vast majority of lingerie bloggers today concentrate on bra fit, making the handful of us who don’t seem a bit odd. And just to be clear, I have absolutely nothing against the subject of bra fit. It’s an interesting topic. It’s a worthwhile topic. And it should be talked about more. But every blogger doesn’t have to dedicate themselves to that subject. So this year, for the first time ever, I felt like it was time to talk about why I’m not a bra fit blogger.

I’m not a bra fit blogger because that wasn’t what made me interested in lingerie. I didn’t become a lingerie blogger because I was unhappy with my bra. Even now, bra fit isn’t my primary concern when it comes to lingerie. My interest in intimates was first piqued during a relationship, and then later, after that was over, I stayed interested in lingerie because it was a new way of expressing my fashion sense and personal style and even aspects of my identity. To me, the world of lingerie is much bigger than bras. I love girdles and slips and stockings and peignoirs and chemises and lounge sets and robes and corsets and so much more. Bras are just a small part of my lingerie landscape.

I’m not a bra fit blogger because I believe personal preference is at least as important (if not more so) than rules and formulas. Some women prefer looser bands. Some women prefer tighter bands. Some women prefer wearing no bra at all. Bra fit depends on so many variables – age, body type, disability, breast shape, breast width, rib cage shape, muscle vs. fat ratio, etc. etc., that any “one true fit” formula will, by its very nature, only apply to a fraction of women. On the rare occasions I do talk about bra fit here on the blog, I prefer to focus the conversation on how a bra should fit, rather than teaching any one hard and fast rule like +4, +0, +2, -2, -1, or otherwise. When a reader has a bra fit question, I direct them to where they can find good answers, and that frequently isn’t this blog.

I’m not a bra fit blog because I’m passionate about making the conversation on lingerie bigger than just a conversation on fit. Bra fit is talked about everywhere, not just among lingerie bloggers and fitting communities, but also in the mainstream media. I come across bra fit advice, tips, and that 80% statistic multiple times per day. Bra fit is a very popular lens for viewing lingerie, and it’s an important one, but it’s not the only one. Fit is not the center of every woman’s experience, nor is it the starting point for every woman’s relationship with her lingerie. Some women don’t even consider fit to be relevant! There are many, many perspectives for discussing lingerie, and they’re all valid…even when they’re not about fit.

Please don’t interpret this article as an attack on bra fit blogs or bra fit communities. That’s not what this is about. I’m glad there are more lingerie bloggers now. I’m glad there are more bra fit forums and communities now. I’m glad people are talking about their bras on Facebook and Twitter and Tumblr and their own websites. An open, public conversation on the issues surrounding fit and sizing was long overdue, and I’m so excited that lingerie consumers are leading the way.

However, in some ways, the conversation on lingerie feels smaller now than it ever has before. Even more distressingly (and frustratingly), the way some people talk about fit actually contributes to making other women feel marginalized. An environment prioritizing bra fit above any other perspective (like ethnicity or sexuality or disability) is what motivated me to write several articles explicitly touching on these subjects in the past year (which you can find here, here, and here). It is completely unacceptable that I’ve been told, on more than one occasion, that issues which affect me and matter to me are unimportant because they’re not about fit.

It also bothers me when fit advice is couched in body snark or when it’s used as a weapon to imply a blogger cares less about women. I’ve frequently been put in the awkward position of strangers expecting me to explain my body to them, because it’s “impossible” (for some reason) for me to wear the size I actually wear. That kind of uninvited, dogmatic commentary is not only aggressive, it’s arrogant and it’s alienating. My body isn’t weird or strange or wrong because it’s different from yours. I shouldn’t have to “prove” my measurements or weight or dress size to legitimize the bra size I say I am. And it certainly shouldn’t be implied that I don’t really care about women because I’ve chosen to focus on something other than bra fit. It is an incredibly ironic thing when women who’ve felt ostracized for their body type begin to do the same to other women. If I’m okay with how my bra fits and feels, why in the world should anyone else have a problem with it?

Caro, founder of The Lingerie Lesbian and herself a frequent recipient of this kind of commentary, shares her thoughts on the subject via e-mail:

What troubles me is when people say to me that a greater focus of my blog ought to be bra fit, usually accompanied by the insistence that I may be wearing the wrong bra size. To have had to be in the position of defending the fact that I wear the right size is both absurd and upsetting. It’s immensely hurtful for someone to tell you that you must be lying to yourself about your own body. Someone also told me that they found my blog ‘depressing’ because I said I wore a 34B bra and they felt sure that was wrong and that I could be making a huge difference if I championed bra fit more because I have a big audience. While no one is forced to like my blog (I’m sure many people don’t!) it is astounding to me that all of the other topics I cover lack importance to this individual because I am not wearing the bra size she thought I should be.

I think a major problem with deciding to weigh in on someone else’s bra size (or any size) is that you’re saying that you don’t trust them to know their own comfort. When someone seeks or asks for help, they should be responded to– but when you don’t believe someone who is telling you that they are happy and comfortable, one wonders what the point of your whole mission is. The more time I spend learning about bras and bra fitting, the more I see how taste and preference plays such a large part.

If you’re a woman who was in the wrong bra size for a long time, I understand that bra fit changed your life, and I’m happy for you. Every woman deserves to wear lingerie she loves, that she feels comfortable and confident in. Fit is a major part of that. However, it’s misguided to insist that everyone else’s lingerie conversation begin and end with fit too. For me, breast support and fit isn’t the first thing on my mind when it comes to my lingerie and bras. My personal passion for intimates tends to fall along the lines of fashion and social commentary, and both of those perspectives are just as valid.

As I’m sure is obvious to everyone reading this, women are not some monolithic group with the same identical concerns, priorities, and necessities. We can and should have a variety of experiences and ways of relating to lingerie. There’s nothing wrong with making the focus of what you talk about bra fit, but there is something wrong with implying (or stating outright) that other people are doing lingerie “wrong” because they’ve chosen to put their energies elsewhere. Bra fit wasn’t how I started my lingerie journey, but that doesn’t make my interest in lingerie any less authentic than anyone else’s. It just makes it different. And there’s enough room for all of us.

Cora

Cora

Founder and Chief Editor of The Lingerie Addict. Sugar Junkie. Lace Lover. Sci-Fi Geek.

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Why Victoria’s Secret Has No Business Making Mastectomy Bras

Last week, the internet was all afire with the news that Victoria’s Secret, probably the most famous lingerie company in the world, would not be making bras for women who’ve had mastectomies. In case you haven’t yet heard of this story, Allana Maiden (who’s mother is a breast cancer survivor) created a Change.org petition a few months ago asking Victoria’s Secret to begin making and selling mastectomy bras. Victoria’s Secret took the petition surprisingly seriously, flying Ms. Maiden and her mother to company headquarters in Columbus, OH and promising to review the feasibility of carrying mastectomy bras in their stores.

Well, after much deliberation, the company announced that they were not moving forward with selling mastectomy bras, and gave the following reason, issued in a press release:

“Through our research, we have learned that fitting and selling mastectomy bras…in the right way…a way that is beneficial to women is complicated and truly a science. As a result, we believe that the best way for us to make an impact for our customers is to continue funding cancer research.”

Many people, including Ms. Maiden herself, were shocked. In one article, Allana Maiden compared Victoria’s Secret to Nordstrom, implying that since the latter sold mastectomy bras, then the former should as well. In addition, several prominent fashion websites wasted no time mocking Victoria’s Secret’s decision with headlines like, “Victoria’s Secret Won’t Make Mastectomy Bras Because Science is Hard,” calling the petition “basically a bundle of PR points tied with a bow and dropped in the massive lingerie company’s lap.

But here’s the thing: making mastectomy bras is hard. The needs of women who’ve had their breasts removed is different from the needs of women who haven’t, and Victoria’s Secret absolutely made the right decision here…no matter how unpopular it is. While there are still plenty of reasons to criticize the lingerie giant, their reluctance to jump into the mastectomy bra market is definitely not one of them.

In the original Change.org petition, Ms. Maiden focuses on the emotional side of mastectomy bra shopping, saying “it doesn’t seem fair that shopping for bras is such a discouraging, time consuming and frustrating ordeal,” and “I think they deserve to feel beautiful and Victoria’s Secret is the perfect company to help make that happen with a line of “Survivor” mastectomy bras.” In a follow-up interview with ABC news, Ms. Maiden also says, “But I felt that if anyone could do it, they could. They have everything in place.

While I completely agree that every woman deserves gorgeous lingerie, I disagree with the idea that Victoria’s Secret is the perfect company to handle every woman’s needs. As I’ve mentioned before, no one company can be expected to make every single kind of bra, and I respect Victoria’s Secret’s honesty in admitting that they are not the company best suited for this hard-to-fit market.

The honest truth is that not only is Victoria’s Secret ill-equipped to handle mastectomy bras, most lingerie boutiques and brands are in the exact same position, which is why mastectomy bras are a specialized area of the lingerie industry. The shape of the breast, the firmness, the tissue, the density…everything behaves differently once a woman has a mastectomy. And that’s not even getting into concerns from scar tissue, swelling, fluid retention, and reconstruction. Put simply, you can’t just throw together a mastectomy bra and hope for the best. It does require a lot of specialized research, testing, and trial and error. And of course, selling mastectomy bras also requires fitters with specialized expertise.

It’s easy to accuse Victoria’s Secret of not caring about women who’ve had mastectomies (an attitude which I think reflects, among other things, a complete unfamiliarity with bra design), but Victoria’s Secret was stuck in a Catch-22 here. Refuse to do mastectomy bras and have everyone accuse them of hating female breast cancer survivors, or do a line of mastectomy bras and deal with the inevitable criticisms surrounding fit (and, likely, the accusation that they should have never gone into the mastectomy bra market in the first place).

The fit issues that Victoria’s Secret already has would no doubt be magnified with the special circumstances of fitting women who’ve had mastectomies, and if there is any area of bras and bra fitting where women truly deserve a knowledgeable, sensitive, passionate expert, it is in mastectomy bras. And Victoria’s Secret can’t offer that. A company shouldn’t be punished for admitting they can’t do it all. In fact, they should be commended.

As mentioned above, Nordstrom does offer a wonderful prosthetic program, but unlike Victoria’s Secret, Nordstrom doesn’t make their bras. They sell bras from other companies, and even then, they don’t sell mastectomy bras in particular. Nordstrom adds a pocket to the bras from brands they already utilize. It’s a completely different way of doing business, and it simply makes no sense to compare them.

In my recent article on pretty mastectomy bras, I mentioned how hard it is to find beautiful, flattering, but still suitable pieces. The vast majority of bra sellers don’t make mastectomy bras. And I strongly disagree with the notion that every lingerie company should turn into a Wal-Mart of bras and panties: selling everything in every size in every color to support every need (not just mastectomy, but also first bras, nursing bras, post-surgical bras, etc.). Specialization is a good thing, and it doesn’t make sense to expect every single company to appeal to every single customer.

The bumper crop of plus size, full bust, small bust, mastectomy, and nursing bra brands that have popped up lately are a direct result of behemoths like VS choosing to avoid those markets, and the lingerie industry is better for it. Unlike what some fashion blogs choose to believe, this isn’t an easy issue and Victoria’s Secret was in the right. So instead of encouraging this company to completely upened their business model, why not support those companies which are already making beautiful mastectomy bras?

Brands like Royce, Anita, and Amoena need your money and your publicity more than Victoria’s Secret ever will. Petition them to make prettier bras. Then petition your local boutiques to carry those bras. Heck, tell Nordstrom to carry them. Because at the end of the day, Victoria’s Secret isn’t and shouldn’t be the answer for every woman.

Cora

Cora

Founder and Chief Editor of The Lingerie Addict. Sugar Junkie. Lace Lover. Sci-Fi Geek.

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Why I Broke Up With Victoria’s Secret

I still cringe and scrunch up my face at the name. (Ask my friends!) And while I don’t have the exact date in mind of our official break up, I do know it was somewhere around 2004. Having been loyal through my late high school and college years, I couldn’t imagine any another life. After all, what I’d seen in newspapers (yes those old things!), magazines, and catalogs for years had influenced my thinking. This was where it was at for the young, hip, and trendy. And since I thought I was all three, I had to be a part of it. Then, as life and my body would have it, I outgrew my Victoria’s Secret 34DDs!!!

What’s a girl to do?! Well, what a girl shouldn’t do is go back to her old flame. In this case, return to said store and believe any hype about having to fit in such a narrow range of what “average” is. Neither should a girl settle. There’s no need for a full busted girl to resign to wearing “grandma” bras (i.e. beige and boring) unless, of course, she chooses to. What a girl should do, is move on and find a more worthy partner. So, instead find her nearest boutique or department store that will accommodate all of her beautiful curves in a well-fitting, confidence-boosting bra!

I can’t solely place the blame on Victoria’s Secret though. They just happen to have the name recognition that other offenders don’t have. However, this idea of “average” that permeates the American intimate apparel industry is troubling. I mean, I can count on my hands the number of American brands that acknowledge and attend to the fact that there are women (and plenty of them!) just like me with larger breasts on smaller frames. Women who navigate the terrain of “average” sizes being too small in the cup and plus sizes being too small in the band. All we are looking for is one that is just right. Well, call us Goldibras! It’s why I eventually decided to travel, proverbially, over to the other side of the pond where band sizes abound and cup sizes runneth over. It was so great to discover that when I expanded my pool, I found ample (pun intended!) options in a variety of styles, colors, and even patterns for my more accurately sized 32Fs!

And all was well in the world. Almost. I had moved on past my old love and found something new that met my needs, but that only spawned my desire to share my experience with others, ultimately leading me to my role as a lingerie blogger where sharing the whole wide world of amazing lingerie for each and every one of your interests, styles, and body types has become one of my greatest joys. As I discovered, a well fitting bra, in a style of your choosing, can make you feel invincible and everyone deserves that in a bra – and a relationship!

However, I must be honest and tell you the real secret behind the break up. While my issue with my former love is about size and also about quality (ask me about that another day!), it’s a deeper issue that burns my britches. What really bothers me about my ex, Victoria’s Secret, is that it even though it was about me, it was never really about me. From the fashion show to the ad campaigns, the purpose of displaying lingerie was not about me delighting in my own pleasures and feeling confident and empowered by the very articles I placed closest to my skin. Nor was it about me luxuriating in my femininity and choosing to own my sensuality as a woman without having to be overtly sexy or swing the other way to being puritanical and prudish. Nope! It was, as it has been, about the male perspective. What does he want to see in lingerie? Who does he want to see it on? This limited perspective can be dangerous. I’m more than an object to be viewed and inspected, but a being of depth and dimension. A woman who dwells in the fullness of herself and deserves to be treated as such! Which is why I took my love, attention, and business to small boutiques, online retailers, and other stores that appreciated me for all that I was.

Break ups are hard and the best you can hope for is that you make peace. I eventually forgave Victoria’s Secret. We still have our differences, but I understand it serves a place in the larger industry. If nothing else, it has drawn attention to intimate apparel as more than just something to throw on and skimp on. At the end of the day, just like in relationships, it’s about finding that right fit and I’m glad that I’ve found brands and stores that are “just right” for me.

Let’s keep the dialogue going! What has been your experience with Victoria’s Secret versus other stores? Do you agree that Victoria’s Secret contributes to objectification rather than empowerment? Can’t wait to hear your responses! Leave comments on this page.