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Posts in Category

australia

If you follow fashion news, you may have caught a recent story where Hopeless Lingerie accused ASOS of design theft. According to Hopeless, ASOS copied two of their designs, the Darla Knickers and Rosemary Bralette. In a previous post on the modern day reappearance of vintage lingerie trends, I shared how Hopeless’ Darla Knickers reminded me of similar cutaway burlesque styles from the 1950s. Yet this entire fashion copyright discussion, […]

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Jo Godden is a specialist swimwear designer with 20 years international experience, including in the US for a variety of lingerie and swimwear brands including GapBody, M&S and Victoria’s Secret. Jo now lives in the UK and has launched RubyMoon to combine her expertise with her passion for ‘doing the right thing’ in terms of designing and sourcing great sustainable products that make a positive social and environmental impact. Living […]

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Lingerie of the Week: Knicker Luxe

For me, the search for comfy panties is a neverending one. After years of lingerie blogging, I’ve compiled a few favorites in the category of favorite underwear, but I’m still on a constant lookout for more options. You never know when something will be discontinued, after all. As lingerie discoveries go, Knicker Luxe is a fairly recent one, but they’ve already earned a place in my regular rotation. Before I […]

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Lingerie is both a necessity and an indulgence. For many centuries in european history, lingerie has aided women in shaping our bodies for the fashions of the day. We have been cinched in, uplifted, flattened, and padded all in the name of fashion. In my understanding, our expertise in lingerie today is shaped from a knowledge of our past and is what drives us into the future. Recently, I attended a […]

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A few months ago, I wrote An Introduction to Australian lingerie. The brands I chose to feature were either relatively unknown in the international market, or unique to Australia in some way. In the last few years, I have observed changes within the Australian lingerie and swimwear industry, which I’m sure are not unique to Australia. Our close proximity to Asia and the need to quickly create and ship products means […]

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