It’s about time lingerie received the recognition it deserves! Last month was the first ever Lingerie Fashion Week held at the Metropolitan Pavilion in New York City. Six designers proudly debuted their Fall 2013 lingerie collections to an eager crowd of editors, bloggers, photographers, journalists & a even a couple of celebrities, signifying to the fashion world that lingerie is a growing industry that is here to stay.
The lingerie market, which also includes sleepwear, hosiery, loungewear, shapewear, accessories & men’s underwear, has been vastly growing throughout the past few years with a $1 billion increase in 2011 alone. It’s annual percentage of growth since 2009 has outperformed that of the apparel market with the innerwear-as-outerwear trend extending into a permanent fixture on the fashion scene.
What does this mean to fellow lingerie enthusiasts such as yourself? Well for starters a higher demand in the marketplace yields greater variety. New designers are sprouting up each season and offering fresh & innovative takes on the traditional intimate apparel of years past. Also more mainstream access to specialty lingerie is something we can expect to see more of as brands broaden their assortment to encompass a wider range of body types and tastes. Plus size, sport & extended sizes are just some of the areas where attention is being focused as a potential growth opportunity going forward.
With that being said, Lingerie Fashion Week is sure to be an exciting and anticipated event each season as big industry players take greater notice & lingerie designers experience greater demand. Below I have showcased 3 of the events which took place over a 2 day period via runway show or gallery presentation and highlighted the most innovative & stand out pieces that caught my eye as well as that of my fellow fashionable spectators.
FYI by Dani Read
Dani Read did not disappoint this season with an array of her signature fearless pieces complimented by erotic accessories like leather harnesses, chain belts, elaborate fascinators & bedroom toys. Dark & edgy, Read’s Fall collection felt bold & empowering yet still wearable & practical making it marketable to a range of women who don’t mind showing off a little bit of their dark side.
The Fall 2013 collection from New York brand Uye Surana was presented in a gallery setting with fresh-faced models showcasing the soft, unstructured lingerie characteristic to the labels aesthetic. These quality every day basics emphasized comfort & craftsmanship with flowing silhouettes and layered foundations. Though there were minimal pieces highlighted in the collection, it served to compliment the simple, yet elegant sculpture-like designs of the brand and lent the gallery a sleek & modern feel.
Affinitas & Parfait
Revered brand Affinitas & sister label Parfait are known for their feminine lingerie offered in a wide range of sizes suitable for the majority of fashionable women regardless of size or shape. Their fall collections this season utilized satin, delicate lace and touches of flirty embroidery. Black and nude were prevalent along with a pop of aubergine across the board from flowing babydolls to structured long line bras. The mood was fun & flirtatious while the models represented a range of sizes, appealing to more of the real women of today.
Lingerie Fashion Week will be making its return this August presenting Spring 2014 collections to the market. Do you feel that lingerie warrants its own fashion week? Or do you feel that it’s success just another passing trend?