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why do lingerie brands

Today’s article is the first in what I hope is a new, regular column titled “Why Do Lingerie Retailers…?” I was talking with Catherine (from Kiss Me Deadly) on Facebook chat a few weeks ago, and asking her about all the weird things lingerie retailers do (and by weird, I mean, “things I don’t understand because I’ve never worked in the lingerie industry.”) Catherine, being the incredibly obliging, patient, and […]

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Recently, someone in the Lingerie Addict Facebook group asked if lingerie brands could design custom lace. I started typing out a response, but quickly realised it’s a very complex question to answer. One about which I have entirely too much to say. The fashion industry as a whole tends to be quite closed off to customer education, so there isn’t a whole lot of public information about manufacturing or fabrics. […]

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We’re (briefly?) resurrecting the “Why Do Lingerie Brands…?” feature…which is basically me asking Catherine Clavering of Kiss Me Deadly questions my readers ask me and then posting her responses here. One of the things I love most about Catherine is that she’s willing to answer the questions most other lingerie professionals avoid. There is so much that goes on behind the scenes in intimate apparel; decisions that seem totally random […]

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To my memory, Buttress & Snatch was one of the first lingerie brands crafting fantastical, fairy tale-inspired luxury lingerie. I remember swooning over their Queen of the Clover on Tumblr, imagining a world where swathes of silk and tiny flowers blossomed out of every piece of lingerie I owned. Today, the brand continues to make some of the most romantic sets out there. Airy arm swags, vintage millinery flowers, scattered […]

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It’s strange to think that despite writing dozens of lingerie reviews for The Lingerie Addict in over a decade, I somehow completely managed to neglect writing about Pillowbook Lingerie, one of my all time favourite lingerie brands. This label is an encapsulation of everything that I love about lingerie: beautiful designs that are an absolute joy to wear, and a celebration of true couture craft. Pillowbook Lingerie was founded in […]

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