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hopeless

Lingerie, especially if you work within or in close proximity to the fashion industry, can start to feel a bit predictable after awhile. I’m lucky in that I’ve never lost my love for lingerie, but I have lost a bit of my whimsy. Perhaps that’s why I was so delighted when I first ran across My Elenoula Intimates late last year. There’s something to be said for lingerie that just […]

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If you follow fashion news, you may have caught a recent story where Hopeless Lingerie accused ASOS of design theft. According to Hopeless, ASOS copied two of their designs, the Darla Knickers and Rosemary Bralette. In a previous post on the modern day reappearance of vintage lingerie trends, I shared how Hopeless’ Darla Knickers reminded me of similar cutaway burlesque styles from the 1950s. Yet this entire fashion copyright discussion, […]

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We’ve waxed poetic about Hopeless Lingerie many times on The Lingerie Addict. You may remember that Hopeless won our Best Independent Brand award last year. An indie darling, Gaby at Hopeless is always innovating, releasing capsule collections of limited edition pieces several times a year. One of the first designers to incorporate the strappy aesthetic, Gaby has a refreshing way of knowing exactly what her fans want. Follow her Instagram […]

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Hopeless Lingerie just released their latest collection yesterday, and, as usual, I am in love. Gaby really pushes herself and Hopeless’ aesthetic with every new release, and it’s exciting to watch this indie designer go from an underground sensation to a brand that makes regular appearances in fashion magazines and music videos. Usually, I try to limit our new collection photos to the top 10 or 15, but I liked […]

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Yes, only two months after featuring Hopeless Lingerie’s “As Above, So Below” collection, they’re back with another mini-release! I don’t usually do back-to-back posts like this on what a brand is doing, but I saw so many beautiful things that I really couldn’t resist sharing them here. As I mentioned in my most recent post about Hopeless, I love how Gaby is constantly pushing herself. Her design… her aesthetic… it’s […]

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