25 Impossibly Beautiful Japanese Bras You’ll Fall in Love With

Wacoal Japan - Japanese bras

Wacoal Japan

One of the most fascinating things I ever learned about the lingerie industry is that different countries carry different products. That is, even if the same umbrella company has a presence in multiple places (like Wacoal or Triumph), what’s available to buy in each country can (and likely will) vary.

When you say that aloud, it makes perfect sense. After all, the American preference for beige, contour cup, t-shirt bras isn’t a universal one (thank goodness). Every nation’s culture, demographics, and history influences its most popular products.



And while US bra-wearers, by and large, actively avoid cut-and-sew bras, lace, embroidery and bright colors, other countries are far more comfortable with lingerie that has a little personality. And one of my favorite areas to browse is Japanese lingerie.

Triumph Lingerie

I don’t think of myself as an especially frou-frou or frilly sort of person. I like pink well enough, I suppose. And florals are always nice to have. But these bras speak to me on a level I can’t quite explain. Perhaps their inaccessible nature is part of the appeal.

After all, I’ll likely never be able to purchase these Japanese bras (especially since Kaori’s Closet closed in New York). But maybe, just maybe, one day the United States will be able to move beyond those ubiquitous foam domes and into the bright, brand new world of lingerie that feels like jewelry. But in the meantime, maybe I should pay a little visit to Shirohato.

What do you think of these Japanese bras? Would you wear one? And which is your favorite?

Wacoal Japan - Japanese bras

Wacoal Japan

Wacoal Japan - Japanese bras

Wacoal Japan

Wacoal Japan - Japanese bras

Wacoal Japan

Wacoal Japan - Japanese bras

Wacoal Japan

Wacoal Japan - Japanese bras

Wacoal Japan

Wacoal Japan - Japanese bras

Wacoal Japan

Wacoal Japan - Japanese bras

Wacoal Japan

Wacoal Japan - Japanese bras

Wacoal Japan

Wacoal Japan - Japanese bras

Wacoal Japan

Wacoal Japan - Japanese bras

Wacoal Japan

Wacoal Japan - Japanese bras

Wacoal Japan

Wacoal Japan - Japanese bras

Wacoal Japan

Wacoal Japan - Japanese bras

Wacoal Japan

Wacoal Japan - Japanese bras

Wacoal Japan

Wacoal Japan - Japanese bras

Wacoal Japan

Wacoal Japan - Japanese bras

Wacoal Japan

Wacoal Japan - Japanese bras

Wacoal Japan

Wacoal Japan - Japanese bras

Wacoal Japan

Wacoal Japan - Japanese bras

Wacoal Japan

Wacoal Japan - Japanese bras

Wacoal Japan

Wacoal Japan - Japanese bras

Wacoal Japan

Wacoal Japan - Japanese bras

Wacoal Japan

Wacoal Japan - Japanese bras

Wacoal Japan


Cora Harrington

Founder and Editor in Chief of The Lingerie Addict. I started TLA in a small studio apartment in 2008. Since then, it's become the leading lingerie blog in the world, and has been featured on the websites for Forbes, CNN, Time, Today, and Fox News. I believe lingerie is fashion too, and that every who wants it deserves gorgeous lingerie.

9 Comments on this post

  1. Jen in Oz says:

    No link to buy them online???

    • Cora says:

      Hi Jen,

      There’s a link at the bottom to Shirohato, which may have some of these styles. However, the blog post does mention that buying these may not be possible.

      Best,
      Cora

  2. Aurelia says:

    Oh wow, these are so beautiful. Is there really no way to buy them? :( I think this might be the most ‘me’ lingerie I’ve ever seen.

  3. Caity says:

    You can still get Japanese bras in New York by Bradelis, they’re all different degrees of frilly but right now the Luna has the most beautiful embroidery.

  4. Jane says:

    The blue lilies made me swoon- thanks so much for sharing!

  5. Amber DeSadier says:

    So much yes

  6. “ubiquitous foam domes” :’D
    These bras are stunning. I just love how over-the-top they are. Embroidery on lingerie tends to look ‘grown up’ but I think these bras have a youthful, flirty kind of appeal. Would happily wear almost all of them!
    The blue one at the end is my favourite :)

  7. Laura says:

    I think they are exquisite and it would be impossible to choose but one! Thank you for posting.

  8. oh my, just, oh my-
    happiness made real
    i own not a single beige/domed/boring bra
    life is waaay too short

    thank you cora for sharing

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