Finally! Affordable, Nude Lingerie in a Range of Skintones: Introducing Audrey Olivia
Disclosure: This article is sponsored by Audrey Olivia.
After decades of neglect, the lingerie industry has finally caught on to the idea that “nude” is more than beige. Suddenly, there’s a veritable cornucopia of brands, new and old alike, offering bras, panties, hosiery and shapewear in a range of deeper, darker tones.
However, it’s also true that many of the brands retail at higher, more premium price point. There are lots of reasons for this, of course, which we’ve gone into in previous blog posts. Yet the fact remains, for millions of people, a $50 or $60 or $75 bra simply isn’t accessible…even if it is their shade of nude.
Being able to purchase a nude bra in your skintone is more than a “nice to have.” It’s a gamechanger. Often, conversations about representation and diversity in the fashion industry are reduced to platitudes, such as helping everyone “feel beautiful.” While that can be an admirable goal, I suppose, when it comes to lingerie, and especially nude lingerie, there’s a uniquely practical component as well.
A bra in your skintone is one of the most versatile pieces in your wardrobe. It can be worn under tees and tanks, under work clothes, to formal events…the wardrobe possibilities are endless. And, for a very long time, deeper-complexioned people – especially women of color – simply didn’t have those options. No matter what industry experts recommended, a black or red bra just wasn’t the same.
Audrey Olivia, the latest collection from Psyche Terry (also of Inspire Psyche Terry) features 4 beautiful nude shades in colors like Frappe, Cocoa, Mocha, and Mochachino. The bras all use a textured, cheetah-print lace (so they’re elevated a bit beyond the everyday basic) and each bra retails for $35.
“I’m so proud to bring bras in varying shades of nude to full bust and full figure women nationwide, a significant market that has previously gone underserved,” said Psyche Terry, Founder and Designer of Inspire Psyche Terry and Audrey Olivia. “As a woman of color it’s always been a challenge to find nude products that match my skin tone, and I’m thrilled to be able to break this barrier in the bra category for women like me – especially in DD-DDD sizing.”
As a woman of color myself, I love seeing more options in this space. The idea of going to Wal-Mart and buying a bra – any kind of bra – in my skintone would have been unfathomable when I started this blog nine years ago. And I’m glad people like Psyche Terry are changing that.
Do you have any thoughts on the Audrey Olivia collection? Where would you like to see them expand their size range next?