A Tale of Sleeping Beauty: Amoralle Autumn/Winter 2017

Amoralle Luxury Lingerie

Amoralle is a brand I adore, not simply because their collections always involve yards of silk, lace, and tulle (not to mention feathers, bows, and buttons), but because they wholeheartedly embraces the fantasy of their brand, the fantasy of luxury lingerie.

Inspired by the fairytale of Sleeping Beauty, Amoralle’s Fall/Winter 2017 collection transports wearers to a magical world – one of golden crowns, luminous nightgowns, and lush panoramas. The collection is dominated by delicate silk, airy chiffon, sheer tulle and soft velvet in combination with exquisite lace, delicate bows and feather trimmings. Hues of tan pink, raspberry, moss and sapphire make the wearer shine.



As I mentioned earlier, Amoralle embraces the fairytale unreservedly. There’s no irony, no wink and a nod, no knowing snark or subtle glances. Amoralle is pure reverie – fantastical, outlandish and wonderful. And that’s perfect because this brand (and therefore this collection) is for those who want that fantasy. For people who crave voluminous gowns with extravagant sleeves and feather trim and velvet details, for the cult of “more is more.” I love that. In an era where minimalist, casual, blown-out lighting is de rigeur, Amoralle is a welcome departure, a breath of creative fresh air.

The moody, dark, atmospheric of the new collection is a nice counterpoint to the vivid and bright floral story of last year’s collection. However, as always, I do wish there were more editorial-style photos. I love Amoralle’s lookbooks so much that only having four pictures seems like a dreadful tease. But I suppose there’s something to be said for leaving your fans wanting more.

What are your thoughts on Amoralle? Would you try the brand and indulge in something this grandiose? And do you have a favorite piece?

P.S. Love lingerie? Don’t forget to follow The Lingerie Addict on Instagram!

Amoralle Luxury Lingerie

Amoralle Luxury Lingerie

Amoralle Luxury Lingerie

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Cora Harrington

Founder and Editor in Chief of The Lingerie Addict. I started TLA in a small studio apartment in 2008. Since then, it's become the leading lingerie blog in the world, and has been featured on the websites for Forbes, CNN, Time, Today, and Fox News. I believe lingerie is fashion too, and that every who wants it deserves gorgeous lingerie.

7 Comments on this post

  1. Johnny says:

    Oh My!! Would I indulge in such a marvelous collection of fine, dreamlike creations as one finds on Amoralle’s site? Of course! In a second! As I playfully went through many pieces my imagination was sparked of times long past. I recalled many evenings when my mother would dress for bed in elegant long gowns that evoked little in the way of raw sexuality, but rather elegant sensuality.
    In this collection, it was difficult to choose a favorite. First, it was the simple elegance of the basic Maxi gown in draping silk, but then there was the Greek Goddess and the Greek Goddess Split. Were it possible to choose only one, I thing the overall emotional, fantastical, choice would be the Greek Goddess Split as this one captured the entire realm of fantasy, history, and wonderful voluminous silk passions.
    Thank you Cora for bringing yet another wonderful week ending email to my inbox!!

  2. Thursday says:

    Perfect. Fresh and luxe, romantic but not stuffy.

  3. Larry says:

    Looks wonderful

  4. Holly Harlott says:

    Be still, my heart!! This collection is so extravagantly beautiful, it takes my breath away.

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