Yandy at New York Fashion Week: Presenting Summer 2017 Swim!
Disclosure: The following article is sponsored by Yandy.com.
Yandy returns to the flash and glamour of New York Fashion Week with their second-ever runway show, presenting their 2017 swim collection to an attentive audience of fashionistas, influencers, and media.
Built around the show theme, “Jetset,” Yandy’s swim collection was a nod to the brand’s evolution towards a more fashion-forward customer – someone who appreciates a good value, but who also wants design, quality, and a fit. Think of it as “affordable sophistication.”
In a press statement, new Yandy Chief Executive Thom Brodeur said, “We wanted our debut of Yandy Swim to cut through the noise. Our point of view is that styling, vibe and the garments should amplify each other not take a back seat to one another. Our head of Merchandising Pilar Quintana worked tirelessly to identify and integrate the hottest trends in design, prints and consumer perspective for this collection. We felt it was critical to break from the ‘tradition’ of how brands and designers show at NYFW and put our own unique stamp on the show, just as we did the collection.”
The Yandy Swim 2017 show featured vibrant motifs, radiant gold accents, a lush spectrum of colors, intricate floral details, and seductive silhouettes. And, because this is Yandy we’re talking about, the show had to end on a sexy lingerie note with some of the brand’s latest designs.
Season after season, Yandy continues to show why they’re a leading online retailer in the space of sexy lingerie. And with the expansions into their in-house bra collection and now swim, Yandy has reinforced their motto of helping every woman discover her own kind of sexy.