What I Want to See from Plus Size Lingerie in 2017

plus size lingerie

2016 has come to a close and over the past year, the plus size lingerie industry has seen some positive changes I would love to see continue through 2017 as well as some not-so-great moments I want to leave in 2016. Over the past year, I think about not only what innovations and styles were made for plus size lingerie, but also how were those products sold to consumers.

As a plus size woman who shops for lingerie, I am thrilled with the increase in fashion-forward and functional plus size lingerie  available in 2016. From size availability (like the addition of Curve to strong lingerie brand Playful Promises to the prevalence of plus size bralettes), 2016 was not a bad year at all.



2016 also brought plus size lingerie to the runways of NYFW for Addition Elle and to the billboards of Times Square in the form of Gabby Sidibe’s lingerie clad body for Lane Bryant. In addition, Buzzfeed and Curvy Couture Intimates came together to create a size-inclusive version of the Victoria’s Secret Fashion Show.

Lane Bryant's #PlusIsEqual Campaign

Lane Bryant’s #PlusIsEqual Campaign

As an advocate for size acceptance, I do have an issue with how brands use lingerie to sell a certain message about the value of certain bodies over others under the guise of “body positivity.”

Quickly, here’s what I don’t want to see anymore in regards to plus size lingerie in 2017. I don’t want to see body positivity for men as joke (looking at you Aerie). I don’t want to see any more campaigns like #IAmAllWoman or Lane Bryant’s #PlusIsEqual where only size 16 and under models are used to tell the story that all bodies are beautiful. Bodies above a a size 16 are people, and people over a size 16 wear lingerie. If brands want to say they’re body positive, we need to see lingerie shown on all bodies.  

With that out of the way, here’s what I do want to see from the plus size lingerie industry in 2017.

More Inclusive Representation for Sizes 20+

Curvy Girl Lingerie's Unapologetically Beautiful Fashion Show

Curvy Girl Lingerie’s Unapologetically Beautiful Fashion Show

I want to see plus size lingerie on runways shown on bodies above a size 14 especially when sizing is available up to a 28. Plus size lingerie boutique, Curvy Girl Lingerie, hosted the Unapologetically Beautiful fashion show in September 2016 featuring models wearing sizes 12-28. I understand there’s a major difference in scale, but if smaller brands can and will show size diversity, why can’t we expect the same from larger brands?

Through the use of plus size lingerie in the media, I see a narrative focused on the desirability of one’s body. This furthers this myth that lingerie is only for certain body types, shapes and sizes. And while there are certainly practical reasons why brands expanding to plus sizes stop at size 20, the stigmatization of visibly plus bodies isn’t helping push to them to expand more.

For 2017, I would love to see more inclusive representation, especially for people above sizes 20, not only in fashion shows but also in lingerie lookbooks, ad campaigns and, most importantly, in product images so people  of all sizes can see how an item will fit them.

More Lines Expanding To Plus Sizes

Playful Promises Launched Curve in 2016

Playful Promises Launched Curve in 2016

Lingerie has been slower than ready-to-wear fashion in terms of brands expanding their size ranges, but in 2016 alone, I reviewed three different brands that began offering plus size lingerie. One of those brands, Playful Promises, was named TLA’s Best Overall Lingerie Brand of 2016.

Of course, while it’s still common to click on a lingerie photo and not see any options above a US 8, change is happening, and I’m hoping for more in 2017. The plus size community represents 67% of the women in the US so there’s no doubt that the demand for more lingerie options is there.

In 2017, I would love to see more brick and mortar stores where you can shop for plus size lingerie as well as more online indie brands and retailers expanding their size range.

More Brands Offering Custom Sizing

Origami Customs

The made-to-measure Origami Customs mesh longline bralette

Indie brand Toru & Naoko earned TLA’s title of Best Plus Fashion for 2016 based on the fact that these fashion-forward designs can be customized to fit any size (beyond the XXL they already offer) for a nominal fee.

Scaling designs from core sizes to plus size in lingerie is challenging but offering custom sizes is a good way for brands to not only serve their plus size customers but to test out the market and demand for expanding their retail line.

Another indie lingerie brand, Origami Customs, gives you the option to have your piece constructed made-to-measure or select a size from XXS-5XL. I find made-to-measure lingerie to be another great way to make lingerie accessible to more people.

In 2016, Impish Lee entered the custom lingerie market with an easy-to-use app to design your own lingerie. However, Impish Lee only offers bra sizes through 40J leaving out quite a bit of the plus size lingerie market. A band size of 40 roughly translates to dress size of 1X or 2X which is really just the lower end of plus rather than a wide range.

In 2017, I would love to see more brands offer either custom sizing for larger sizes or see made-to-measure brands become more size inclusive.

More Plus Size Bralettes, Please!

Lovesick Bralettes

Lovesick’s Bralettes Are a Plus Size Favorite!

In 2016, plus size bralettes were a game changer. When I first saw bralettes in core sizes, I thought this was one item that retailers would never make in my size. Design-wise, adapting this style to be supportive for larger busts seemed like challenge. Aesthetically, there’s still a stigma against larger breasts appearing to be anything less than perky.

As soon as plus size lingerie brands started making them, I tried quite a few plus size bralettes. Like a lot of other plus size women, I’m totally hooked! Because shopping for bras when you’re over a band size 40 is often limited to$50+ bras and very little style variation, bralettes made plus size lingerie more accessible. Thanks to brands like Lovesick, plus size bralettes can retail for under $20 with a size range up to 5X.

Let’s keep lingerie accessibility and more bralettes coming in 2017!

Looking Ahead in Plus Size Lingerie

GabiFresh's 2017 Campaign for Swimsuitsforall

GabiFresh’s 2017 Campaign for Swimsuitsforall

2017 has just begun, but I have high hopes for changes within the plus size lingerie industry. Plus size lingerie is still very much an afterthought (or not a thought at all) for most designers and retailers, but the need is there. Not only do plus size women want lingerie for style purposes but for the very practical needs of comfort and support.

In order to see more of these changes in 2017, retailers need to pay attention to the plus size community. They need to examine why they haven’t been serving us. Is it a challenge related to scaling designs or are they uncomfortable by the idea of a fat body in lingerie? Fatphobia is still linked to a lot of what we see (and what we don’t see) in the plus size fashion and lingerie industries.

The industry can do better. If they want to try, all they have to do is ask us what we want and listen when we tell them. Bigger companies need to take a page from indie designers when it comes to accessibility and including plus sizes. Plus size women are becoming less invisible in the lingerie industry, but we still have a long ways to go before we have equal footing with our straight size counterparts.

What do you want to see from the plus size lingerie industry in 2017?  How do you feel the plus size lingerie can do better to tackle fatphobia?

Mad Mimi Form

Alysse
Alysse Dalessandro

7 Comments on this post

  1. Joanne says:

    Lots of good ideas here! A couple of years ago, Lane Bryant did a Twitter session where they solicited views from their customers. I brought up the point that the only “shapewear” they offer (and they’re, in fairness, not the only plus-size retailer guilty of this) is the Spanx-type garments, which I personally find rather plain. There are prettier alternatives out there for their target market – why aren’t they offering them? I’m still waiting for an answer.

  2. Don Knowlton says:

    Affinitas Parfait , now just Parfait, has expanded their sizes from 40 bands to 44 is several of their bras for 2016 and even more in 2017 including their best selling Charlotte, which I adore.

  3. Carla says:

    A lot needs to change in the industry of plus size lingerie. It is good to learn about brands that offer custom sizes because many a times it becomes tough for some of us to find a piece that fits us perfectly. We’d love to have more designer pieces in the plus size range, it’s good to feel sexy on the inside sometimes!!!

  4. Eve says:

    Buying a lingerie is my nightmare! I am glad more brands start making plus size bras, because it’s so hard to find one for my size that would look sexy. I am thinking maybe I should try a bralette too? I am afraid it won’t give me the support i need cuz I am a 40DDD. At least I can’t imagine myself in a lacey bralette, I should try I guess. I bought myself 2 custom made bras without underwires from Helen Kukovski on etsy before Christmas and they do look amazing on me, so I am guessing I could try a bralette too.

  5. Nk says:

    Sexy lingerie doesn’t have to always be short – I would love to see some length – how about a beautiful figure flattering floor length peignoir with a coat which I can wear in the night as well as during the day around the house. Feeling beautiful and sexy all day long 😊

  6. Jessica says:

    For 2017 I hope that the plus size lingerie industry starts making pretty bras for large bands/small cups. There’s this gorgeous bra out from Lane Bryant right now for Valentine’s Day that I absolutely love (it’s called Floral Longline French Balconette with Lace) but it doesn’t come in an A cup or a B cup for me to buy. It really hurts that I can never wear anything that pretty.

    • Thursday says:

      As a fellow large band/small cup wearer, I absolutely second this. It’ll also be a great day when I see a plus size model who represents this sub-category. I always have to use my imagination to figure out how any bra might look on me because all plus size women have large breasts, yeah? At least, only large breasts are worth modelling it seems…
      I did see backlash against the bralette trend from plus size women, who treated it as exclusionary. Large breasts need lots of support, right? Well, maybe not every large breasted woman wants to wear a structured bra all the time, and personally, as a B cup plus size woman, I find softly structured bralettes awesome for lounging, casual wear and hot summers.

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