Introducing Bettie Page Lingerie by Playful Promises

bettie page lingerie by playful promises

Is there anyone more iconic in the lingerie world than Bettie Page? The “Queen of Pinups” has been an influence on American culture for generations, inspiring trends in beauty, fashion, and art. It’s hard to imagine a world without her; nearly everyday, I run across a Bettie Page reference of one kind or another.

After years of lying dormant, the Bettie Page Lingerie brand is back, this time shepherded by vanguard UK lingerie label Playful Promises, a company that’s gone from strength to strength over the last year, debuting both a plus size range and a full bust range within a matter of months.



Unlike some other celebrity license holders, Playful Promises seems to truly understand the Bettie Page aesthetic. Not only does this first collection contain such quintessential silhouettes as the cone bra (which immediately sold out in all sizes), the photography shows a keen appreciation and understanding of the vintage fetish aesthetic. The image are bawdy, yes, but they’re also playful…just like Bettie Page’s most famous work.

It’s wonderful to see a company take on such a cherished figure and get it right. Obviously, this collection is inspired by lingerie history, by the legacy of one of the greatest models who ever lived, but it doesn’t feel dated. Instead, Bettie Page’s status as a legend is re-established, made relevant all over again for a new generation of lingerie lovers. Fingers crossed that next season brings with it a bit of fishnet and leopard print.

What do you think of Bettie Page by Playful Promises? Would you try anything from the debut range?

Note: Playful Promises is an advertiser with The Lingerie Addict. They did not request or review this article. All opinions are the writer’s own.

bettie page lingerie by playful promises

bettie page lingerie by playful promises

bettie page lingerie by playful promises

bettie page lingerie by playful promises

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bettie page lingerie by playful promises

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Cora Harrington

Founder and Editor in Chief of The Lingerie Addict. I started TLA in a small studio apartment in 2008. Since then, it's become the leading lingerie blog in the world, and has been featured on the websites for Forbes, CNN, Time, Today, and Fox News. I believe lingerie is fashion too, and that every who wants it deserves gorgeous lingerie.

4 Comments on this post

  1. Thursday says:

    As a Bettie Page fan I thought this collection hit a bunch of the right notes. Retro without being stuffy, with the right amount of playfulness (no pun intended). I have been a fan of Playful Promises’ Curve pieces so far and would love to see some of these items in the plus sizes. I particularly love that sheer bustier, and personally would love to try a pair of the French knickers. And it’s a nice take on the bullet bra.

  2. eliza says:

    Hello Ms. Harrington!
    Just came here to say thank you for your amazing website! I only just discovered it after stumbling upon a lingerie review and felt compelled to say that your writing is absolutely incredible (you already know that!). But, it bears repeating. Just subscribed and will be visiting often!

  3. probe97 says:

    I really love and am excited with this lingerie.

  4. Holly Harlott says:

    I absolutely adore this collection! As a vintage lingerie lover and Bettie fan, I love how true to period it is, while still feeling fresh, new, and exciting. I personally can’t wait to get my hands on that cone bra!

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