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Introducing Affinitas Intimates’ “More PowHERful” Campaign!

Disclosure: This blog post is sponsored by Affinitas Intimates

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Exciting news today, lingerie addicts! I’m pleased to announce a brand new partnership with world-renowned lingerie brand Affinitas Intimates. If you’ve been interested in lingerie for any length of time, the name ‘Affinitas’ probably sounds familiar to you. While the core Affinitas label is a lingerie powerhouse in its own right, the sub-brand, Parfait by Affinitas, offers perhaps one of the most famous full-bust bras in existence – the ‘Charlotte’ balconette bra.



The “More PowHerful” campaign is an explicitly pro-woman marketing initiative that’s meant to empower women and raise awareness about gender inequality on the job, in social settings, and in relationships. The messaging is pushed through pop-art imagery and Affinitas plans to engage in a number of activities throughout the year, from sponsoring the Create + Cultivate conference to holding giveaways on such blogs as Blushing Basics, Sparkling Footsteps and Lauren McBride.

Image via Affinitas Intimates

Image via Affinitas Intimates

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Image via Affinitas Intimates

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Image via Affinitas Intimates

Select boutiques will be hosting encouraging in-store and social media sweepstakes, such as the #morepowHERful ‘Take the Pledge’ $500 Sweepstakes via social media. Participants are asked to complete the pledge cards by announcing why they are more powHERful, upload on social media and hashtag #morepowHERful for entry by February 29, 2016 at 11:59 pm EST. The $500 Affinitas & Parfait shopping spree winner will be contacted on March 1, 2016. For a full list of participating boutiques, go here. For a full list of sweepstakes entry rules, go here.

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If your local boutique is not hosting a #morepowHERful sweepstakes, Affinitas & Parfait are giving you the opportunity to win a lingerie set on The Lingerie Addict! Tell them why you are #morepowHERful in the comment section for a chance to win a Parfait “Charlotte” lingerie set in red valued at $56.00 (Bra sizes 28-40 D-K; knicker sizes are XS-4XL) OR an Affinitas “Greta” lingerie set in indigo blue valued at $51.70 (Bra sizes 34-36A, 32-38B,C,D,DD; knicker sizes S-XL).

Affinitas 'Greta' Set in Dark Indigo

Affinitas ‘Greta’ Set in Dark Indigo

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Parfait by Affinitas ‘Charlotte’ Bra

Is there anything you’d like to know about upcoming styles or colors for future blog posts? And have you tried the Affinitas brand before?

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Cora
Cora Harrington

Founder and Editor in Chief of The Lingerie Addict. Author of In Intimate Detail: How to Choose, Wear, and Love Lingerie. I believe lingerie is fashion too, and that everyone who wants it deserves gorgeous lingerie.

7 Comments on this post

  1. Andra-Maria says:

    I am more #morepowHERful because I’m studying to become a computer engineer.

  2. Simone says:

    I’m #morepowHERful because I accomplished a big goal recently: finished writing my first book :)

  3. Megan says:

    I’m #morepowHERful because I try to speak out against sexism, racism, and transphobia in my communities.

  4. Nita Schmid says:

    I’m #morepowHERful because I’m studying to save the world! (Environmental and Resource Management)

  5. Laura says:

    I’m #morepowHerful because I looked in the mirror this morning and thought I looked great!

  6. Emma says:

    I’m #morepowHERful because I quitted a career that suffocated me and am now following my dream.

  7. Logan says:

    I’m #morepowHERful because I bike-commute every day, AND I do it in heels!

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