Introducing Affinitas Intimates’ “More PowHERful” Campaign!
Disclosure: This blog post is sponsored by Affinitas Intimates
Exciting news today, lingerie addicts! I’m pleased to announce a brand new partnership with world-renowned lingerie brand Affinitas Intimates. If you’ve been interested in lingerie for any length of time, the name ‘Affinitas’ probably sounds familiar to you. While the core Affinitas label is a lingerie powerhouse in its own right, the sub-brand, Parfait by Affinitas, offers perhaps one of the most famous full-bust bras in existence – the ‘Charlotte’ balconette bra.
The “More PowHerful” campaign is an explicitly pro-woman marketing initiative that’s meant to empower women and raise awareness about gender inequality on the job, in social settings, and in relationships. The messaging is pushed through pop-art imagery and Affinitas plans to engage in a number of activities throughout the year, from sponsoring the Create + Cultivate conference to holding giveaways on such blogs as Blushing Basics, Sparkling Footsteps and Lauren McBride.
Select boutiques will be hosting encouraging in-store and social media sweepstakes, such as the #morepowHERful ‘Take the Pledge’ $500 Sweepstakes via social media. Participants are asked to complete the pledge cards by announcing why they are more powHERful, upload on social media and hashtag #morepowHERful for entry by February 29, 2016 at 11:59 pm EST. The $500 Affinitas & Parfait shopping spree winner will be contacted on March 1, 2016. For a full list of participating boutiques, go here. For a full list of sweepstakes entry rules, go here.
If your local boutique is not hosting a #morepowHERful sweepstakes, Affinitas & Parfait are giving you the opportunity to win a lingerie set on The Lingerie Addict! Tell them why you are #morepowHERful in the comment section for a chance to win a Parfait “Charlotte” lingerie set in red valued at $56.00 (Bra sizes 28-40 D-K; knicker sizes are XS-4XL) OR an Affinitas “Greta” lingerie set in indigo blue valued at $51.70 (Bra sizes 34-36A, 32-38B,C,D,DD; knicker sizes S-XL).
Is there anything you’d like to know about upcoming styles or colors for future blog posts? And have you tried the Affinitas brand before?