Lorna Drew: A Maternity Brand Creating Beautiful Mastectomy Bras

Lorna Drew Mastectomy 4

Leave it to fashion forward maternity and nursing brand, Lorna Drew, to come up with one of the most compelling mastectomy campaigns to date. Moved to action after discovering that post-surgery women were repurposing their pocketed nursing bras, Lorna Drew set out to create mastectomy bras that made breast cancer survivors feel beautiful. Even better? Their campaign features two incredible women who are survivors themselves.

If you’ve experienced breast surgery, you know how few options there are for pretty bras that can accommodate prosethetics. While there are a few companies that are expanding to meet the needs of post-surgery women, it remains a very underserved market. Even rarer still are ad campaigns that celebrate the strength of the mastectomy lingerie customer.



Lorna Drew partnered with independent lingerie boutique, Embrace, to launch a competition for the face of their mastectomy campaign. After receiving many submissions, Lorna Drew decided to choose two women based solely on their inspiring stories. 50 year old Debbie and 28 year old Joanna were chosen, sight unseen, to be representatives for the brand. This was a bold, unprecedented move and has resulted in really humanizing the face of Lorna Drew. These are women who are empowered by their survival and are approachable in a way that traditional models are not. Breast cancer survivors see themselves in these women and, by extension, see themselves in Lorna Drew’s products.

Beyond the excellent campaign strategy, these are truly lovely bras that are specifically designed to meet the needs of post-surgical women. After surgery (and a potentially lengthy healing process) the remaining breast and surrounding tissue is sensitive for some time. Bras lined in soft, absorbent cottons help soothe the skin and allow for discrete pockets that can hold both full and partial prosthetics. Cups are also edged in silicone to provide a comfortable and secure fit, keeping prosthetics in place without any gapping for a natural look.

As with their maternity and nursing bras, Lorna Drew’s mastectomy bras are wire free. Even if a post-surgical woman has opted for reconstructive surgery instead of prosthetics, it’s important to wear a bra that doesn’t have uncomfortable wires. Lorna Drew’s bras achieve shape and lift without utilizing wires. Full coverage, three-part molded cups are covered with French laces and also include side slings to keep breasts (and prosthetics) facing forward. Flexible side boning offers comfortable side support even while sitting.

Bottoms are just as attractive as the bras, with coordinating lace briefs, thongs, and suspender belts. Available colorways are black/beige, black/purple, mocha/pink, and cream/blue. Bras retail for £36.00 ($55.00 USD) and are available in band sizes 32-36, with cup sizes B-G.

Lorna Drew Mastectomy 3 Lorna Drew Mastectomy 2 Lorna Drew Mastectomy 6 Lorna Drew Mastectomy Lorna Drew Mastectomy 5 Lorna Drew Mastectomy 7

What do you think of Lorna Drew’s new mastectomy bra line? Have you struggled to find pretty post-surgical bra options? What would you like to see offered in mastectomy lingerie?

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Laurie
Laurie Shapiro

Laurie Shapiro is the former owner and designer of the luxury lingerie label, Toad Lillie. Based in Seattle, WA, she now helps lingerie businesses engage their customers through brand communications and social media.

10 Comments on this post

  1. JC says:

    Love the lingerie. I have a family wedding coming up soon and need a bra to control the dreaded back fat. What do you suggest ?

  2. […] Lorna Drew: A Mastectomy Brand Creating Beautiful Mastectomy Bras by Laurie Shapiro, The Lingerie Addict […]

  3. Joyce Annett says:

    I had a radical mastectomy with node clearance 5 yrs ago. I wasn’t until a yr after surgery that I managed to get a reply from my consultant regarding reconstructive surgery and was told no wasn’t possible to have this as I have Lupus, Sjogrens and a lot of other medical probs! So i’ve been trying my hardest to get some lovely mastectomy bras similar to the ones I used to wear! It has been a complete nightmare, I can not get a bra in the size I am??? Even if I could I like to have under wired bras. I know that I can’t have what I used to have, but something similar would be great! The usual mastectomy brochures i’ve had nearly always show plus size bras to be very old fashioned

  4. The link to the Embrace website isn’t working in the above article. We are http://www.embracecancerbeauty.co.uk. For all your mastectomy lingerie in one luxury boutique!

  5. Karen Wiesemann says:

    Thanks for the tip Cora. My biggest problem with bras, mastectomy and otherwise, is the strap length. Some bras have straps that are just too short so that I feel like my boobs are under my chin. It’s been a real challenge. Any ideas there?

    I like your site and it makes me feel connected to you and Nick.
    Karen

  6. denocte says:

    I am SO SO glad that this exists, and I am utterly delighted how gorgeous the pictures are! Love the models they chose.
    <3

  7. Lee Rivers says:

    So awesome. I’ve a friend who just had a mastectomy and I’ve forwarded this on. She’s having reconstruction, but for the in-between time and the post-op process I hope she has as many options as she wants.
    If I need a mastectomy, I’d want more fun colors and less lace!

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