Playful Promises Lingerie A/W 2015

Playful Promises AW15 Strappy

Playful Promises has given us a sneak peek at their A/W 2015 lookbook, and it is a decadent feast for the eyes! While many of the silhouettes are similar to past collections, this season is so opulently styled and well edited, it is their most exciting yet.

The power of an expertly styled campaign is undeniable, and Playful Promises has done an amazing job of translating their femme fatale esthetic in this lookbook. From tropical plants paired with baroque fabrics to hothouse flowers paired with feathered pasties, this is a collection that takes the power of seduction seriously!



I’m really loving the Freida series, which features a fantastic floral print with subtle snakes intertwined. The center panel of the briefs with attached harness (shown below) looks like something straight out of Eden (along with the tempting snake, of course!). This richly patterned fabric is set against a graphic mesh that takes its cue from fishnet stockings, further adding to its allure.

There are items from last season’s Gwendolene range, in an updated colorway of burgundy. Playful Promises now offers this balconette style in an A-D cup range, and a DD-F cup range. They do a wonderful job of showing how the bra looks on different sized busts. In fact, the photos that show models of various sizes wearing the same bra styles are particularly successful, and help buyers get a sense of how the bras may work for them.

The quarter cup bras are so, so fun! Especially when paired with those fabulous pasties. A quarter cup is a saucy way to get a braless look while still getting some lift and support. These are done in a molded cup that curves beautifully around the breast, with wide set straps meant to show as much skin as possible.

Playful Promises’ A/W 2015 collection will be available in April, 2015 both on the Playful Promises website, and through select retailers.

Playful Promises Freida Bodysuit Playful Promises Freida Longline Bra Playful Promises Frieda Set Playful Promises AW15 Frieda Playful Promises AW15 Playful Promises AW15 Open Cup Bra Playful Promises Burgundy Open Cup Playful Promises AW15 Burgundy Playful Promises AW15 Burgundy Set Playful Promises Red Frilly Open Cup Playful Promises Open Cup Bra Playful Promises Red Frilly Set

Playful Promises Palm Print

Playful Promises Palm Print2

What do you think of the Playful Promises Lingerie A/W 2015 lookbook? Do you have a favorite look here that you’d like to try?


Laurie
Laurie Shapiro

Laurie Shapiro is the former owner and designer of the luxury lingerie label, Toad Lillie. Based in Seattle, WA, she now helps lingerie businesses engage their customers through brand communications and social media.

Comment on this post

  1. paige says:

    I love these! thank you for posting them.
    It’s so hard to find a quarter cup larger than a 36D. Love the dark maroon sets.
    I can’t wait for them to be available.
    Not only that… but they are reasonably priced!

    Also, I completely agree with you. they have taken the time to take multiple photos with different models. I can’t stress enough how important that is. We are all different sizes, and with unique designs, we want to see as many angles as we can. and different body types goes a long way to help us out too.
    Buying a bra like this sadly is only ever available online. Buying lingerie online is NOT easy. This helps a lot.

    and thank you again Laurie

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