Naomi Campbell for Agent Provocateur Spring/Summer 2015: ‘Wanted Badly’

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I don’t even know what to say about these new lookbook images from Agent Provocateur featuring Naomi Campbell. And it’s not because there’s a lack of things to say… I just don’t know where to begin.



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Should I start with the fact that Agent Provocateur, that world-famous lingerie label, has hired a woman of color to be the face of the brand?

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Or maybe I should talk about how Ms. Campbell is 44 years old and thus far, far outside the “normal” range for what most companies consider when it comes to hiring a new spokesmodel.

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Maybe I should talk about how stellar these images by Ellen Von Unwerth are (I can’t believe this is her first shoot for Agent Provocateur!), and how they’re the perfect blend of erotic and editorial (according to AP, the shoot itself was inspired by David Lynch’s The Lost Highway and Brian de Palma’s glamorous, murderous thriller Body Double).

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Or maybe I should talk about how Sarah Shotton, the creative director behind Agent Provocateur, was inspired by the pulp fiction of the 1960’s and deliberately chose an all-female team.

Or maybe… maybe I should just let you enjoy the images and stop talking.

What do you think of Naomi Campbell’s campaign for Agent Provocateur? Personally, I hope it’s the first of many.

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Cora Harrington

Founder and Editor in Chief of The Lingerie Addict. I started TLA in a small studio apartment in 2008. Since then, it's become the leading lingerie blog in the world, and has been featured on the websites for Forbes, CNN, Time, Today, and Fox News. I believe lingerie is fashion too, and that every who wants it deserves gorgeous lingerie.

7 Comments on this post

  1. […] as far as lingerie goes, here are some of the pieces that inspired us by Agent Provocateur, Dani Read, and Marlies […]

  2. This is a wonderfully photographed campaign! Everything about it screams, “Buy Me!”

  3. Avigayil says:

    She is 44? Wow. I love the model, I love the shoot, but I am not digging the lingerie.

  4. Lisa says:

    I’m with you…I’m speechless because it is just so fabulous. Naomi Campbell….all-time favorite model + Ellen Von Unwerth….all-time favorite photographer….& lingerie!? AP got it right. Amazing!

    • Cora says:

      Yes!!! Exactly! Especially since, for me, a few of the most recent AP campaigns have been a little lackluster (particularly in comparison to their stuff from even 5 years ago), so this feels like a return to form for a brand that’s built its image on being, well, provocative.

      • Lisa says:

        I agree with you completely…the last few years have not measured up to their previous ad campaigns….this is a real throwback to their origins, at last. Plus, Naomi is just beyond to me! She just gets better with age. :-)

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