Lingerie of the Week: Ashley Graham for Addition Elle Embroidered Bra

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ADDITION ELLE - Ashley Graham

Yup, we’re doing a second Lingerie of the Week post this week. I hope you don’t mind, but I really like this bra.



Ever since that banned Lane Bryant commercial back in 2010, Ashley Graham has been a key figure in the plus size modeling world, especially for plus size lingerie. She regularly does campaigns with Elomi and Cacique, appears on the websites of major department stores like Nordstrom, and also features in editorials for magazines like Glamour and Vogue. Ms. Graham has definite star appeal, so it was probably only a matter of time before someone asked her to lend her name to a fashion line, and her collection for the Canadian plus size retailer Addition Elle appears to be her first foray into doing lingerie from the design side.

I have to be perfectly honest here. Most of Addition Elle pieces are kinda boring. They’re nice enough, but there’s nothing special, unique, or breathtaking about them. They’re the same silhouettes and the same patterns I’ve seen from so many other lingerie labels (plus size labels included). But I think the unpadded embroidered bra shown above is something special. It has a very sophisticated vibe; I keep getting an image of layering it, alone, under a tuxedo-style blazer. Of the eight debut sets (six bra sets and two chemises), this bra is the standout, and I hope we see more pieces continuing in this same direction if the line continues for another season.

The size range for this bra is 38B thru 44DDD. While I do wish the cup sizes were higher (up to at least a G would be great), I am very happy that Addition Elle is addressing the underserved large back/small bust market. Plus size women who wear B and C cups have very few options available, and this is a legitimately beautiful one.  I also hope Addition Elle is able to extend their band sizes into the 46 and 48 range (if not beyond). The bra retails for $70.00 CAD which converts to approximately $65.73 USD. There’s also a coordinating embroidered panty or thong for $28.00 CAD (approximately $26.44 USD) if you’d like to match, but honestly, the panty isn’t all that remarkable. I think you should go with a girdle or garter belt instead, preferably in a nice matte black satin. With sheer black stockings, of course.

I’d love to see this line become a success. There aren’t that many sexy, luxe, uptown options for plus size women, and this range could be the start of something great. I’m definitely looking forward to seeing what happens with it next season.

What do you think of the Addition Elle bra featured here? If you live in Canada, have you had a chance to see or try it? And do you think Ashley Graham’s line should venture stateside?

Mad Mimi Form

Cora Harrington

Founder and Editor in Chief of The Lingerie Addict. I started TLA in a small studio apartment in 2008. Since then, it's become the leading lingerie blog in the world, and has been featured on the websites for Forbes, CNN, Time, Today, and Fox News. I believe lingerie is fashion too, and that every who wants it deserves gorgeous lingerie.

2 Comments on this post

  1. Thursday says:

    I had my first experience visiting Addition Elle in April this year (I’m an Aussie). My first response was excitement – they make my large band, small cup combo!! Followed by disappointment at realising nothing remotely interesting was available in a 40B. I also found the fit odd on myself, I think mostly because I tend to prefer a demi cup and they all seemed to be full cups. This bra also appears to be a full cup, so I’d definitely pass. Most often I’d wear Cacique bras these days, and whilst they aren’t perfect, they offer me the best fit so far. Cacique, if you’re listening, more unpadded bras, please!

  2. Amara says:

    As someone who once shopped at Addtion Elle for bras, I can tell you that they used to sell a ton of G and H bras and being a 38H it was wonderful because then I wasn’t spending $125 Canadian on bras. For some unknown reason they stopped making a lot of their best sellers in G and H, and now you get a cookie cutter response on how they are testing the line and maybe expanding in the future. I can go into my local Addition Elle and find maybe two G and H bras and the rest are DD or smaller.

    It is really and truly sad that they call themselves the plus size bra experts in Canada and do not cater to bigger bra sizes anymore.

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