Lingerie Addict on a Budget: 85 Beautiful Bras for $40 or Less

Disclosure: This blog post contains affiliate links. For a list of our affiliate partners, please see the lower right sidebar of the blog.

Paramour Madison Unlined Bra in Pink

Paramour Madison Unlined Bra in Pink

When I started this blog, I was in grad school, which meant money was pretty tight. But over the past few years, I’ve taken to writing more and more about high end and designer lingerie. Some of that’s because my budget is different from my early blogging days; more disposable income means more choices. But a lot of it is because my tastes have changed. The typical, inexpensive t-shirt bra just isn’t satisfying anymore, and novelty generally comes at a higher price point. That said, I know everyone is working with a different budget, and I thought it was high time to do a post on some more inexpensive lingerie options. That’s why every bra in today’s blog post is $40 or less.

Because the internet moves so fast (especially around the time I’m posting this, which is the holiday season), some, if not all, of these bras may be sold out by the time you read this. But that doesn’t mean this article stops being a resource. Even if the specific items listed are no longer available, you can check the stores and the brands shown here to find other items in the same price range. And if you can afford to spend more than $40 on a bra (even if it’s only $5 or $10 more), please do. Your options increase exponentially around the $50-$60 range.

One last note, I often tell my readers when they’re asking for lingerie advice that it’s important to have reasonable expectations…and this is especially true for inexpensive lingerie, Bras in this price range have two major distinguishing features: 2) they’re made by large companies, who usually work in the thousands of units (as opposed to a few dozen or a few hundred piecs) and manufacture overseas, and 2) they’re more likely to utilize simpler silhouettes (for example, bralettes and contour cups). The fact that there are 85 choices on this particular list doesn’t mean every company, brand, or designer is capable of selling lingerie at this price point. Nor should you expect to see a lot of complexity or fancy fabrics here. In addition, some of these bras won’t last as long as more high end or expensive product. That is both okay and appropriate. The fact is, all of these bras, even if I think they’re quite pretty, are inexpensive. And the product you receive will reflect that.

Below is a quick list of the brands and stores featured in this post. Clicking on the image shown for a bra will take you directly to the item. All prices are full prices, not sale prices.

Stores:

  • ASOS
  • Bare Necesities
  • Debenhams
  • Dollhouse Bettie
  • Figleaves
  • HerRoom
  • Hips & Curves
  • JC Penney
  • Macy’s
  • Marks & Spencer
  • Modcloth
  • Nordstrom
  • Target

Brands (excluding store-owned brands such as Just Peachy by Figleaves or Gilligan & O’Malley):

  • Aerie
  • Affinitas and Parfait by Affinitas
  • Cacique
  • Claudette
  • Creme Bralee
  • Eberjey
  • Felina
  • Frederick’s of Hollywood
  • Goddess
  • Jezebel
  • Kensie
  • Leading Lady
  • Lunaire and Whimsy by Lunaire
  • Mary Green
  • Marie Meili
  • Monki
  • Only hearts
  • Paramour
  • Perfects Australia
  • Playful Promises
  • Pour Moi?
  • Timpa
  • Ultimo
  • Urban Intimates
  • Wacoal and b. tempt’d by Wacoal
b'tempt'd by Wacoal Lace Kiss Wirefre Bralette - $18.00

b’tempt’d by Wacoal Lace Kiss Wirefree Bralette – $18.00

Modcloth Fetching Femme Bralette in Noir - $19.99

Modcloth Fetching Femme Bralette in Noir – $19.99

Gilligan & O'Malley® Women's All Over Lace Bralette  - 19.99

Gilligan & O’Malley® Women’s All Over Lace Bralette – 19.99

Limited Collection Floral Lace Padded Longline A-DD Bra - £14.00 (approximately $22.93)

Marks & Spencer Limited Collection Floral Lace Padded Longline A-DD Bra – £14.00 (approximately $22.93)

Limited Collection Flirt Lace Non-Padded DD-GG Plunge Bra - £14.00 (approximately $22.93)

Limited Collection Flirt Lace Non-Padded DD-GG Plunge Bra – £14.00 (approximately $22.93)

Limited Collection Floral Lace Plunge Non-Padded GG-J Bra - £14.00 (approximately $22.93)

Limited Collection Floral Lace Plunge Non-Padded GG-J Bra – £14.00 (approximately $22.93)

Modcloth Give Romance a Chance Demi Bra - $22.99

Modcloth Give Romance a Chance Demi Bra – $22.99

Monki Ingrid Spot Mesh Soft Bra - $23.14

Monki Ingrid Spot Mesh Soft Bra – $23.14

Debenhams black embroidered non padded mastectomy bra -  £14.40  (approximately $23.59)

Debenhams black embroidered non padded mastectomy bra – £14.40 (approximately $23.59)

Modcloth Breath and Balance Bralette in Dolphin - $24.99

Modcloth Breath and Balance Bralette in Dolphin – $24.99

Hips and Curves Soft Lace Plus Size Bra - $26.95

Hips and Curves Soft Lace Plus Size Bra – $26.95

Kensie 'Leann' Prism Pink Front Hook Bra - $28.00

Kensie ‘Leann’ Prism Pink Front Hook Bra – $28.00

Kensie Kristen Bralette - $28.00

Kensie Kristen Bralette – $28.00

Kensie Jamie Lace Trim Bralette - $28.00

Kensie Jamie Lace Trim Bralette – $28.00

Whimsy by Lunaire Barbados with Lace Demi Bra - $28.00

Whimsy by Lunaire Barbados with Lace Demi Bra – $28.00

Just Peachy By Figleaves.com Sadie Underwired Bra - $28.00

Just Peachy By Figleaves.com Sadie Underwired Bra – $28.00

Figleaves Butterfly Blue Lace Bralet - $28.00

Figleaves Butterfly Blue Lace Bralet – $28.00

Marks & Spencer Limited Collection Embroidered Non-Padded DD-GG Bra - £17.50 (approximately $28.67)

Marks & Spencer Limited Collection Embroidered Non-Padded DD-GG Bra – £17.50 (approximately $28.67)

Limited Collection Marks & Spencer Sequin Embellished Plunge Padded Longline DD-GG Bra - £17.50 (approximately $28.67)

Limited Collection Marks & Spencer Sequin Embellished Plunge Padded Longline DD-GG Bra – £17.50 (approximately $28.67)

Paramour Madison Unlined Bra

Paramour Madison Unlined Bra – $29.00

Leading Lady® Lace Cup Underwire Nursing Bra - $29.00

Leading Lady® Lace Cup Underwire Nursing Bra – $29.00

Whimsy Barbados Shadow Stripe Bra - $29.25

Whimsy Barbados Shadow Stripe Bra – $29.25

Debenhams Prescence Black lace push up bra - £18.00 (approximately $29.49)

Debenhams Prescence Black lace push up bra – £18.00 (approximately $29.49)

Floozie by Frost French Pink lace bow ribbon balcony bra - £18.00 (approximately $29.49)

Floozie by Frost French Pink lace bow ribbon balcony bra – £18.00 (approximately $29.49)

Whimsy by Lunaire Honolulu Embroidered Mesh Semi Demi Bra  - $30.00

Whimsy by Lunaire Honolulu Embroidered Mesh Semi Demi Bra – $30.00

Just Peachy By Figleaves Lana Broderie Non Padded Balconette Bra - $30.00

Just Peachy By Figleaves Lana Broderie Non Padded Balconette Bra – $30.00

Pour Moi? Amour Padded Bra - $30.00

Pour Moi? Amour Padded Bra – $30.00

Just Peachy By Figleaves.comChloe Spot Non Padded Balconette Bra - $30.00

Just Peachy By Figleaves.comChloe Spot Non Padded Balconette Bra – $30.00

Pour Moi? Bliss Underwired Non Padded Bra - $30.00

Pour Moi? Bliss Underwired Non Padded Bra – $30.00

Creme Bralee Amanda Padded Clamshell Bra in Satin - $30.00

Creme Bralee Amanda Padded Clamshell Bra in Satin – $30.00

Just Peachy By Figleaves.com Just Peachy Lace Non Padded Balconette Bra (DD-G) - $30.00

Just Peachy By Figleaves.com Just Peachy Lace Non Padded Balconette Bra (DD-G) – $30.00

Jezebel Adore Demi Contour Bra - $30.00

Jezebel Adore Demi Contour Bra – $30.00

Whimsy by Lunaire Barbados Semi Demi Underwire Bra - $30.00

Whimsy by Lunaire Barbados Semi Demi Underwire Bra – $30.00

Marks & Spencer Limited Collection Floral Lace Padded A-DD Bra with Silk - £19.50 (approximately $31.93)

Marks & Spencer Limited Collection Floral Lace Padded A-DD Bra with Silk – £19.50 (approximately $31.93)

Limited Collection Marks & Spencer Frosted Floral Lace Padded Balcony DD-GG Bra with Silk - £19.50 (approximately $31.94)

Limited Collection Marks & Spencer Frosted Floral Lace Padded Balcony DD-GG Bra with Silk – £19.50 (approximately $31.94)

Playful Promises Neon Eve Vintage Stitch Bra - £20.00 (approximately $32.44)

Playful Promises Neon Eve Vintage Stitch Bra – £20.00 (approximately $32.44)

Playful Promises Sunset Pink Eyelash Lace Soft Cup Bra - £20.00 (approximately $32.44)

Playful Promises Sunset Pink Eyelash Lace Soft Cup Bra – £20.00 (approximately $32.44)

Frederick's of Hollywood Hollywood Chameleon Bra - $32.50

Frederick’s of Hollywood Hollywood Chameleon Bra – $32.50

ASOS Boudoir Art Nouveau Lace Underwired Bra - $32.67

ASOS Boudoir Art Nouveau Lace Underwired Bra – $32.67

 Pour Moi? In The Pink Padded Bra - $33.00


Pour Moi? In The Pink Padded Bra – $33.00

Marie Meili Iris Deep Plunge Bra - $33.00

Marie Meili Iris Deep Plunge Bra – $33.00

Jezebel Vanessa Pushup Bra - $34.00

Jezebel Vanessa Pushup Bra – $34.00

Hips and Curves Strappy Stretch Lace Bra - $34.95

Hips and Curves Strappy Stretch Lace Bra – $34.95

Lunaire Cabo Geometric Lace Demi Bra - $35.00

Lunaire Cabo Geometric Lace Demi Bra – $35.00

Pour Moi? St Tropez Full Cup Bra - $35.00

Pour Moi? St Tropez Full Cup Bra – $35.00

ASOS Boudoir Floral Lace Overlay Padded Bra - $35.60

ASOS Boudoir Floral Lace Overlay Padded Bra – $35.60

Urban Intimates® Runway Glamm Plunge Balconette Bra - $36.00

Urban Intimates® Runway Glamm Plunge Balconette Bra – $36.00

 Urban Intimates® Celebrity Sexy Multi-Way Full-Figure Balconette Bra - $36.00

Urban Intimates® Celebrity Sexy Multi-Way Full-Figure Balconette Bra – $36.00

Midnight Grace by figleaves.com Olivia DD+ Balconette Bra - $36.00

Midnight Grace by figleaves.com Olivia DD+ Balconette Bra – $36.00

Felina Harlow Demi Bra - $36.00

Felina Harlow Demi Bra – $36.00

Timpa Duet Black Lace Bra - $36.00

Timpa Duet Black Lace Bra – $36.00

Eberjey Pima Goddess T-Shirt Bra - $36.00

Eberjey Pima Goddess T-Shirt Bra – $36.00

Marks & Spencer Per Una Jacquard Floral Lace Non-Padded DD-GG Bra - £22.50 (approximately $36.85)

Marks & Spencer Per Una Jacquard Floral Lace Non-Padded DD-GG Bra – £22.50 (approximately $36.85)

Adore Moi by Ultimo Black 'Fern' balcony bra - £22.50 ($36.85)

Adore Moi by Ultimo Black ‘Fern’ balcony bra – £22.50 ($36.85)

Reger by Janet Reger Designer black lace balcony bra - £22.50 (approximately $36.85)

Reger by Janet Reger Designer black lace balcony bra – £22.50 (approximately $36.85)

Reger by Janet Reger Designer black mesh and lace balcony bra - £22.50 (appxorimately $36.85)

Reger by Janet Reger Designer black mesh and lace balcony bra – £22.50 (appxorimately $36.85)

Adore Me by Ultimo Black embroidered trim balcony bra - £22.50 (approximately $36.85)

Adore Me by Ultimo Black embroidered trim balcony bra – £22.50 (approximately $36.85)

Adore me by Ultimo Turquoise 'Odessha' plunge bra - £22.50 (approximately $36.85)

Adore me by Ultimo Turquoise ‘Odessha’ plunge bra – £22.50 (approximately $36.85)

Lunaire Sevilla Bra - $37.00

Lunaire Sevilla Bra – $37.00

Playful Promises Margarita Wine Red Bra - £23.00 (approximately $37.30)

Playful Promises Margarita Wine Red Bra – £23.00 (approximately $37.30)

Frederick's of Hollywood Embroidered Liquid Lift Balconette Bra - $37.50

Frederick’s of Hollywood Embroidered Liquid Lift Balconette Bra – $37.50

Only Hearts  Organic Cotton 2 Ply Bralette - $38.00

Only Hearts Organic Cotton 2 Ply Bralette – $38.00

Claudette Cool Cotton Underwire Bra - $38.00

Claudette Cool Cotton Underwire Bra – $38.00

Affinitas 'Georgina' Embroidered Bow Underwire Bra - $38.00

Affinitas ‘Georgina’ Embroidered Bow Underwire Bra – $38.00

Affinitas Intimates Clarissa Plunge Bra - $38.00

Affinitas Intimates Clarissa Plunge Bra – $38.00

Parfait by Affinitas Charlotte Padded Bra - $38.00

Parfait by Affinitas Charlotte Padded Bra – $38.00

Whimsy by Lunaire Victoria Shadow Lace Demi Bra - $38.00

Whimsy by Lunaire Victoria Shadow Lace Demi Bra – $38.00

Mary Green Nouveau Retro Pink Silk Bralette - $38.00

Mary Green Nouveau Retro Pink Silk Bralette – $38.00

Mary Green Nouveau Retro Black Silk Stretch Bralette - $38.00

Mary Green Nouveau Retro Black Silk Stretch Bralette – $38.00

b.tempt'd Ciao Bella Balconette Bra - $38.00

b.tempt’d Ciao Bella Balconette Bra – $38.00

Paramour Sweet Revenge Unlined Bra - $38.00

Paramour Sweet Revenge Unlined Bra – $38.00

Cacique by Lane Bryant Lace Quarter Cup Bra - $38.00

Cacique by Lane Bryant Lace Quarter Cup Bra – $38.00

Frederick's of Hollywood Marilyn Embroidered Full-Figure Bra - $38.50

Frederick’s of Hollywood Marilyn Embroidered Full-Figure Bra – $38.50

Perfects Australia Louisa Balconette Bra - $39.00

Perfects Australia Louisa Balconette Bra – $39.00

Marie Meili Milena Cut & Sew Balcony Bra - $39.16

Marie Meili Milena Cut & Sew Balcony Bra – $39.16

Pour Moi Amour A-F Cup Long Line Bra - $39.16

Pour Moi Amour A-F Cup Long Line Bra – $39.16

Marie Meili Anissa Bra - $39.93

Marie Meili Anissa Bra – $39.93

Ultimo Josephine The One Plunge Push Up - $39.93

Ultimo Josephine The One Plunge Push Up – $39.93

Holly Embroidered Dot Pushup Bra - $39.95

Holly Embroidered Dot Pushup Bra – $39.95

Holly Allover Lace Pushup Bra - $39.95

Holly Allover Lace Pushup Bra – $39.95

Holly Paisley Print Pushup Bra - $39.95

Holly Paisley Print Pushup Bra – $39.95

Goddess Rose Wirefree Bra - $40.00

Goddess Rose Wirefree Bra – $40.00

b.tempt'd La Parisienne T-Shirt Bra - $40.00

b.tempt’d La Parisienne T-Shirt Bra – $40.00

 Pour Moi? Essensia Gel Bra - $40.00


Pour Moi? Essensia Gel Bra – $40.00

Debenhams white embroidered mesh full cup bra - £24.50 (approximately $40.00)

Debenhams white embroidered mesh full cup bra – £24.50 (approximately $40.00)

Cora

Cora

Founder and Editor in Chief of The Lingerie Addict. I started TLA in a small studio apartment in 2008. Since then, it's become the leading lingerie blog in the world, and has been featured on the websites for Forbes, CNN, Time, Today, and Fox News. I believe lingerie is fashion too, and that every who wants it deserves gorgeous lingerie.

More Posts - Website

Follow Me:
TwitterFacebookLinkedInPinterestGoogle PlusFlickrStumbleUponYouTube

5 Comments

  1. Melody
    05/12/13 at 16:53

    Great post! So many gorgeous bras. If I hadn’t just bought a Von Follies bra on sale I’d pick a couple of these up.

  2. Kitty
    05/12/13 at 20:56

    I just discovered this blog, and I must say, I am in love. I have recently developed an obsession with pretty, lacy undergarments and this blog is quite helpful in my search for a quality fit on a budget… and the occasional impractical, just-for-fun item.

    • 05/12/13 at 20:56

      Thanks so much! Welcome! :-)

  3. 07/12/13 at 23:08

    All the choices under 40.00 are beautiful and wonderfully affordable.
    This was a great post!
    Thank you!

  4. 10/12/13 at 4:39

    What a useful post! Thanks for all these options, it’s hard to find a comfortable bra in a reasonable price range sometimes so now I have plenty of choices. I especially love the Only Hearts Organic Cotton 2 Ply Bralette as I have a similar feather weight bralette from Only Hearts and its just so comfy.

    xo

Leave a Comment

Thanks for leaving a comment! I love hearing from TLA readers.