Lingerie of the Week: Shell Belle Couture ‘Beau’ Bathing Suit

Shell Belle Couture ‘Beau’ Bathing Suit. $142 via Faire Frou Frou.

This week’s lingerie of the week isn’t quite lingerie, but it’s so lovely, I couldn’t resist. Shell Belle Couture is a pretty new lingerie brand (they’ve only been around since 2010), and any new brand will tell you it’s a struggle to stand out in a pretty crowded field. I like how Shell Belle is doing vintage-inspired pieces without making explicitly vintage lingerie, and I admire how their collections look like nothing else on the market right now. To me, this ‘Beau’ Bathing Suit is a standout piece from their latest range.

Rene Gruau Swan Advertisement, via Frou Frou Fashionista

I love the cheeky play on words (‘beau’ and ‘bow’), and how I like the stark, graphic styling of this suit reminds me of Rene Gruau’s artwork. But I don’t think I’d wear this as a bathing suit. Instead, I’d let it be the cutest tank top in the world. The Beau bathing suit retails for $142.00 at Faire Frou Frou and is available in sizes S, M, and L (fitting a maximum 10US).




Founder and Chief Editor of The Lingerie Addict. I started TLA in small studio apartment in 2008. Since then, my little site has become the leading lingerie blog in the world, and it's been featured in Entrepreneur, Forbes, CNN, Time, Today, and Fox News. I believe lingerie is fashion too, and that every woman deserves gorgeous underpinnings that help her feel comfortable and confident. Body snark free zone since 2012.

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