The Naughty Bits: Lingerie News for 2/17/13
- Kate Spade prepares to launch capsule collection of intimates – In collaboration with Maayan Zilberman and Nikki Dekker of lingerie company Lake and Stars, Kate Spade is creating a collection of five pieces of lingerie to celebrate their 20th anniversary. “Sultry-yet-streamlined” pieces, the pieces are cut from blush colored silk accented with their signature neon pink. Take a look at the pieces and let us know what you think.
- An arresting trend in intimate wear – After the success of Fifty Shades of Grey, there seems to be a trend of selling bedroom accessories alongside lingerie. Many boutiques are allying such accessories with luxurious lingerie to make customers feel more comfortable with purchasing these items, which can be intimidating to some. As a result, there has been an increase in interest in “tools of the boudoir.” Have any of you noticed this trend in your area?
- Teen lingerie lines lure ever younger girls – With the introduction of Victoria’s Secret’s Pink line, many companies are beginning to offer pieces that catch the eye of consumers under the age of 18. Companies like Hot Topic and American Eagle Outfitters have found great success in maintaining lines that are marketed towards these young consumers, and the trend doesn’t seem like it is going anywhere. However, companies walk a thin line in making sure their marketing is more about the girl and less about seeming more appealing to men. Do you think this helps or hurts body image in the minds of younger girls?
- Which lingerie pieces stand the test of time? – Claire Goldwin of the the Daily Mail conducted her own test of eight pieces of lingerie to see which ones remained sexy. Criteria included hanger appeal, care instructions, and washability, and she stumbled upon some interesting results. Do any of you have a certain criteria by which you evaluate lingerie in regards to sustainability over time? Share with us!