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Naughty Bits: Lingerie News for 11/18/12

A “Break Up with the Wrong Bra” campaign ad by Amante

  • The Resurgence of Pantyhose – By incorporating new knitting techniques, softer yarns, and other innovations, wearing pantyhose is no longer the uncomfortable, tourniquet-like experience of a generation ago; it is a lot more comfortable today. With celebrities such as Beyoncé, Catherine, the Duchess of Cambridge, Rihanna, and Lady Gaga being seen sporting hosiery, many fashionably conscious women are beginning to incorporate more hosiery into their wardrobe. This resurgence has caused hosiery sales to increase 10% in 2011, with a similar increase being expected for 2013. Do you find yourself incorporating more hosiery into your wardrobe?
  • Is an Indian lingerie firm trivializing widespread domestic violence of women in the country to sell bras? – Amante, an Indian lingerie firm, has garnered a lot of attention for its recent “Break up with the wrong bra campaign.” Started in October, the campaign uses anti-domestic violence slogans to encourage consumers to get rid of bras that don’t fit and to, hopefully, buy one of theirs. Although the company has received kudos for showing absolutely no breasts, cleavage, or bras in the ads, many still see them as somewhat disturbing since they are run in a country where possibly half its women are subject to domestic violence in the home. What do you think? Is it in bad taste for Amante to run the campaign with such ads, or are should the company receive kudos for not using breasts and cleavage to actually sell bras?
  • Victoria’s Secret will not air one segment of their 2012 fashion show – Victoria’s Secret has received much criticism and outrage over a segment that has been deemed offensive by thousands of individuals. The segment, which features Angel Karlie Kloss wearing a Native American war bonnet, will ultimately be pulled from the December 4th airing of the fashion show. Although seen as a major misstep by Victoria’s Secret, the bigger issue of the hypersexualization of image of Native American women is at play. Along with pulling the segment, both Victoria’s Secret and Karlie Kloss have issued official apologies. Do you think this is a manifestation of a fashion industry that is culturally and racially insensitive, or is it only a small misstep?
  • Victoria’s Secret is the “Playboy” of the lingerie industry – Known more for its over-the-top fashion show and its catalog rather than actual lingerie, Victoria’s Secret is now the largest manufacturer of lingerie in the US. This is a hard pill to swallow by many because it isn’t necessarily forward-thinking in terms of the role lingerie plays in objectification of women. Some argue that it sells a retrograde version of femininity and can be equated to Playboy in that it refers to its models as Angels just as Playboy refers to its models as Bunnies. The catalog is so infamous it is seen as quasi-porn by some, and its fashion show takes that to another level. What are your thoughts on Victoria’s Secret position and role in the lingerie industry?

Cora Harrington

Founder and Editor in Chief of The Lingerie Addict. Author of In Intimate Detail: How to Choose, Wear, and Love Lingerie. I believe lingerie is fashion too, and that everyone who wants it deserves gorgeous lingerie.

10 Comments on this post

  1. Tara says:

    You might like to see the answers Amante had about their advertising campaign here http://bit.ly/VAeQYu We are an Indian lingerie blog and asked them about the thoughts behind the campaign and what response they’ve had from Indian consumers.

  2. Ksenia says:

    Ugh, VS is a pretty racist company. First they have to sexualize the geisha, dying breed of artists, who are still around, btw, into a dumb costume, then they go and be extra racist. The squaw outfit is racist not only for the sexualization of native americans (more likely to get raped or abused because of this squaw stereotype, esp. by non natives) but also the bastardization of the culture. The feather headdress isn’t worn by women in the tribe, they have their own headdress, but it is also sacred to the tribe and earned by great heros, it’s like wearing wear medals as a sexy veteran or a sexy martyr (of any religion). Yeah it’s “cute”, but you’re crapping on the deaths of people for their country/religion and people who can’t live on their land anymore, don’t have any say in what happens to them and get crap for their native status. And that’s not a question of is it a booboo or a really bad decision. It’s openly spitting on people while they’re suffering, it’s inhumane and Americans are really into it.

  3. Sara says:

    Nylons make me crazy, I get rashes round my thighs….no matter the size or brand. It’s like friction burn. But I keep going up until they fall down. I hate holdups so I try stockings and they roll down around my inner thigh creating the same problem, I am a woman cursed!!!! :(((((

  4. Taryn says:

    I find it interesting that although Victoria’s Secret is withdrawing the inappropriate appropriation from the airing of the show, but still thought it was perfectly alright to run it down the catwalk. It’s frustrating because in reading the VS press release and what the model had to say on her Twitter, neither party seemed truly apologetic so much as they were trying to back pedal and undo what has been done. The model especially said that she was sorry IF the outfit offended people when in reality it DID offend people and her apology seemed… insincere. I know VS is just following a trend but it’s a trend of cultural appropriation that needs to end because it depicts groups of people so inaccurately that it’s beyond offensive. It’s just frustrating.

  5. TJ says:

    I have a knee-jerk reaction against skin-tone pantyhose, easily traceable to being obliged to wear the inevitably ill-fitting things in the heat of Central California summers. I like my tights and stockings, but I”m a hard sell for pantyhose.

  6. Avigayil says:

    Bonnie, I don’t think pantyhose is about not showing perfect bodies or shaving inches off your frame. Pantyhose only reflects that if you LET it reflect that. Pantyhose like any other lingerie is about how you feel and want to feel. Some people love the feeling of their legs when wearing pantyhose. Some people don’t like to show too much bare skin. And some people hate them.
    I don’t think we should stigmatize anyone who likes pantyhose or don’t like pantyhose. Each to their own.

  7. Bonnie M says:

    I hated pantyhose and was glad to see their demise. Or so I thought. Hate to see them make a return. Heaven forbid we just go out bare-legged. :( We must not show less than perfect bodies.

    As for the stars? Thanks, guys. For years, when I worked in offices, pantyhose were obligatory. And now because you guys want to shave another eighth inch off of your already skeletal frames, now you’ll bring them back? Do me no favors.

  8. Alcohols says:

    The topic of women & hosiery has stunned me now for a year or so – I come from Slovakia, a central European country where hosiery is a daily part of women´s life. It is normal to see women wear nude hosiery when it´s a bit chilly or even in high summer temperatures if they have jobs that demand to stick to a certain etiquette. I´ve moved to UK last year and there nude hosiery is something I see very rarely and actually, any kind of hosiery is reserved only for very cold months. And even in winter, many women still wear bare legs. You can imagine how stunned I am by the rise of hosiery in the western countries, while where I come from it is shocking to see someone sport bare legs outside of three months of summer. Cold temperatures are one thing but I think there is some social stigma behind it – like it would unacceptable for women of my country to wear boots without hosiery. Sorry for lengthy comment, I just wanted to offer a perspective of someone from a different background :)

    • Espill says:

      Wait, really? Sorry but I really disagree. I have lived in the UK for four years and hosiery is big business here. Tights are a big fashion accessory and you only need to go to your local Primark’s hosiery section to see the amount of people buying tights. Many people do wear bare legs rather than ~~nude~~ (racist white) tights, but saying hosiery is rare or only reserved for cold months…? No, I don’t agree at all.

    • Espill says:

      Also, Western countries do wear tights… I’m Spanish, I would know. And you have fashion houses like Wolford, Pretty Polly, or House of Holland which are all British and produce tights. H&M’s tights section is massive. I’m surprised about this comment, frankly.

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