Wacoal Lace Embrace Bra
- Lingerie Haberji has decided to stop blogging. Lingerie Haberji was one of the oldest and most popular lingerie blogs online, but they now join The Lingerie Post, Knickers Blog, and UHQ Models on the list of lingerie blogs which are now defunct. Frou Frou Fashionista, Slip of a Girl, Guilty Pleasures, and FrankuFotos are the only lingerie blogs still around from when I first started blogging. Fortunately there are tons of new lingerie blogs starting up all the time.
- A recent study discussed on Elle Canada found that using diverse models can actually benefit brands. The study results showed that women increased their purchase intentions by 200% when the models in ad campaigns were their size, by 175% when the models in ad campaigns were their age, and by 150% when the models in ad campaigns were their ethnicity (in the case of black women). So why doesn’t the lingerie industry use more diverse models again?
- The Bra Band Project is live on Flickr. Started by StackDD, By Baby’s Rules, Boosaurus, Braless in Brasil and Bras I Hate, The Bra Band Project is all about showing the lingerie industry that women with band sizes 30 and under do exist, and that they come in a variety of sizes, shapes, and ages. The project is on-going so visit one of the blogs listed above to learn how you can get involved.