Wacoal Lace Embrace Bra
- Lingerie Haberji has decided to stop blogging. Lingerie Haberji was one of the oldest and most popular lingerie blogs online, but they now join The Lingerie Post, Knickers Blog, and UHQ Models on the list of lingerie blogs which are now defunct. Frou Frou Fashionista, Slip of a Girl, Guilty Pleasures, and FrankuFotos are the only lingerie blogs still around from when I first started blogging. Fortunately there are tons of new lingerie blogs starting up all the time.
- A recent study discussed on Elle Canada found that using diverse models can actually benefit brands. The study results showed that women increased their purchase intentions by 200% when the models in ad campaigns were their size, by 175% when the models in ad campaigns were their age, and by 150% when the models in ad campaigns were their ethnicity (in the case of black women). So why doesn’t the lingerie industry use more diverse models again?
- The Bra Band Project is live on Flickr. Started by StackDD, By Baby’s Rules, Boosaurus, Braless in Brasil and Bras I Hate, The Bra Band Project is all about showing the lingerie industry that women with band sizes 30 and under do exist, and that they come in a variety of sizes, shapes, and ages. The project is on-going so visit one of the blogs listed above to learn how you can get involved.
Just as a note, I’m also one of the founders of the Bra Band Project (Braless in Brasil). :)
Thank you! I’ve updated the post to reflect that. :)
I’m afraid Mr Barry’s methodology does not entirely comnvince me, but he has laid the foundation for more interesting research with what I would consider a pilot study:) I don’t think focus groups are the best way to arrive at his conclusions, and as Catherine of Kiss Me Deadly mentioned on Facebook, buying intentions and actual purchase don’t necessarily correlate. Personally, I believe genuine diversity in advertising is positive for both brands and consumers, but that’s based solely on anecdotal evidence ;-)
Thanks for stopping by, Thursday! Here’s the comment I left on Kiss Me Deadly’s Facebook page –
“I think the effectiveness of diverse models probably has something to do with the diversity of a respective brand’s customer base.
To use your example, Curvy Kate caters exclusively to full-busted women, so when their customer base sees full-busted models, that increases the likelihood they’ll purchase.”
I must admit, that the study on Elle Canada is particularly interesting, such an ingenious method of marketing to draw out the lingerie customers solely on the basis of using diverse models for showcasing their ads. Thanks for sharing this insightful post.
Great post, and thanks for sharing other equally interesting lingerie blogs! It’s refreshing to see…
Loving the Lorna Laurentino visuals at the Lingerie Project tumblr.
It’s interesting, because just today I placed an order at Ewa Michalak, and there was a bra I was considering, and I got so frustrated that this particularly bra wasn’t shown on more than one model, I ended up buying a different one! I had been so spoiled by the variety of models for the other bras :) So I really do believe that it can affect how much you buy – if the models are nothing like you, then you can’t get a picture of how it will look, and then it feels too much of a blind buy, imo