Why Do Lingerie Retailers Use Only a Few Models Instead of Models in Every Size?
Today’s “Why Do Lingerie Retailers” feature is a short one, but a good one. One of the questions that’s come up a lot within the lingerie community (and the fashion community in general, really) is “Why don’t retailers hire a model in each size to show how the clothing looks on a range of body types?” Sounds pretty reasonable, right?
Here’s what Catherine had to say:
Put plainly, it’s money. Photoshoots are amazingly expensive. I get an amazing all-in-one deal (model/photographer/makeup artist/stylist) with Morgana but even I tend to skimp on other things — like the back shots of garments. Cost is also why people often don’t vary their models much. Each model comes with a separate fee, agency fee, and arrangements. Unless you are Marc Jacobs.