Why Do Lingerie Retailers Use Only a Few Models Instead of Models in Every Size?

Kiss Me Deadly

Today’s “Why Do Lingerie Retailers” feature is a short one, but a good one. One of the questions that’s come up a lot within the lingerie community (and the fashion community in general, really) is “Why don’t retailers hire a model in each size to show how the clothing looks on a range of body types?” Sounds pretty reasonable, right?

Here’s what Catherine had to say:
Put plainly, it’s money. Photoshoots are amazingly expensive. I get an amazing all-in-one deal (model/photographer/makeup artist/stylist) with Morgana but even I tend to skimp on other things — like the back shots of garments. Cost is also why people often don’t vary their models much. Each model comes with a separate fee, agency fee, and arrangements. Unless you are Marc Jacobs.

Mad Mimi Form


Cora Harrington

Founder and Editor in Chief of The Lingerie Addict. I started TLA in a small studio apartment in 2008. Since then, it's become the leading lingerie blog in the world, and has been featured on the websites for Forbes, CNN, Time, Today, and Fox News. I believe lingerie is fashion too, and that every who wants it deserves gorgeous lingerie.