The Victoria’s Secret iPad App Review: A Lingerie Addict’s Perspective

One week ago, Victoria’s Secret reminded everyone why they’re the most popular lingerie store in the world and released a brand new iPad app.  In only a few days, it reached the #1 spot on the free iPad apps chart, and the buzz shows no signs of slowing down.  There have already been several reviews for the app, so it may seem strange for me to do one too, but I’ve got something Gizmodo doesn’t have–a lingerie addict’s perspective (as an aside, I haven’t seen any other reviews written by women either).

Before we begin, I think it’s important to remind you that Victoria’s Secret doesn’t really sell lingerie.  What they sell is a concept, and that concept is sexy.  Not only is the Victoria’s Secret app listed in entertainment (not lifestyle, like the rest of the fashion apps), you actually have to do quite a bit of wading through press releases, behind the scenes footage, and model stats before you stumble upon your first product description.  But I’m jumping ahead now.  Let’s break down the app piece by piece.

As you can see, the VS All Access tab is composed of three rows: Features, Supermodels, and News & Events.  The “Features” row lets you view the fashion show announcement, watch those infamous TV commercials, and browse other extras like exclusive behind the scenes photos.  The middle tier is all about the supermodels (a.k.a. the Victoria’s Secret Angels); clicking on their name brings up all their relevant stories along with their stats and “secrets” (a sort-of mini-interview).  The last row is News & Events, i.e. Victoria’s Secret PR.

The next tab is for the catalogue, and I’m surprised to say it looks even better on the iPad than it does in person (you can really appreciate those full page lingerie spreads).  While some reviewers commented on the slightly slower loading times for the catalogue, my major issue is that the catalogue doesn’t allow zoom.  You can go from the catalogue to the website by tapping on the product you’re interested in, but even the online store doesn’t offer zoom.  Though it’s a minor issue, I would like to see zoom as an available feature in v2.0.

The last couple of tabs, Stores and Connect let you look up the nearest Victoria’s Secret store in your area and stay in touch with Victoria’s Secret through Facebook, Twitter, Youtube, text messaging, and E-mail…in other words, every way that matters.  Finally, just to make sure they say on the right side of the law, the “More” tab contains all the privacy notices, site terms, legal agreements, and so on.

So what’s the final verdict?  Well, on the pro side, the Victoria’s Secret iPad app is app is slick, shiny, and very, very sexy. It’s obviously well thought out and gorgeously designed.  On the con side, it’s not really a lingerie app.  There’s a lot of eye candy, but not a lot of practicality.  Women who need lingerie advice (such as the perfect bra to wear with your holiday dresses) will still need to go elsewhere.  But for a free app, I really can’t complain.  Download it and give it a go.

Photo Credits: iTunes app store, Kr-apps, AppScout

7 Comments

  1. Katie@knickers
    26/10/10 at 7:51

    Not for any reason.

    It's funny because just a couple of years ago VS acknowledge they were "too sexy" explaining the slump in sales:
    http://www.washingtonpost.com/wp-dyn/content/article/2008/02/28/AR2008022804009.html

    As you stated the app is free,it's about sex, not lingerie and it looks great. I just wish they they would put that kind of effort into improving their quality, since it's about money too and easing off the sleazy/sexy (their words not mine) throttle didn't work.

    It must mean something that VS shows, commercials and now apps are #1 but their sales continue to flounder.

  2. Jodi
    26/10/10 at 11:19

    Interesting that you were the only woman reviewer. They're not really selling lingerie, they're selling sex.

    Actually, they don't care what they sell you, as long as they sell you something. The last (and final) time I went there, they seemed to think size and proper fit were irrelevant.

    I'll take 1 Marie Jo bra over 10 VS bras (not that they have my size anyway) any day.

  3. Nick Danger
    26/10/10 at 11:52

    It's certainly fun and quite stimulating, but not especially friendly to someone like me who might only be interested in buying a pair of sheer nylons for his significant other.

  4. Treacle
    26/10/10 at 11:56

    @Katie–What's interesting to me is that Victoria's Secret proves quality doesn't matter as much as branding when it comes to sales. They're not #1 because they make the best lingerie in the world. They're #1 because they've made their name synonymous with lingerie in America. I definitely think there are lessons all lingerie businesses could learn from VS.

    @Jodi–I get what you're saying, Jodi, and those are definitely complaints I've heard from other people too. Never heard of the Marie Jo line though…I need to look them up.

    @Nick–Victoria's Secret has never specialized in the nylon fetish market, but there are plenty of places that do…so I think you're covered. ;)

  5. FashionJazz
    27/10/10 at 6:01

    Hey : ) Just popping in to say hi and hope you are doing well : ) xx

  6. Emily
    02/11/10 at 22:10

    I complained about VS in a previous post, but here we go again.

    I'm not sure if it is because of my location, but the VS in central CT is awful. Every time I go there, they never have any garter belts like they advertise in all of the sexy ads (or hell, even on the mannequins in their display windows). The store is like 60% Pink items and PJs, 30% low quality and boring bras and panties and 10% sleazy special occasion outfits like sexy (cheesy) Santa costumes or french maid apron type outfits.

    I also have an issue with the sales department. I'm a 32b, so I always get a pushy sales woman throwing these ridiculously padded bras in my face like I should be ashamed of my lack of bust. The one time I did find an actual matching set (bra, suspender belt and panties), the cashier lady (who was probably in her 50’s) asked me if I was old enough to wear it. I'm in my early 20's.

    At the beginning stages of my lingerie addiction, I used to be terrified to order lingerie online due to my usual inability to find lingerie in my size. Unfortunately VS was the only main store around and I wasted a lot of money on crap there. If it wasn’t for a recent trip to London where I got to experience some excellent customer service and quality of products, I probably would still be in that boat. Now I trust ordering online.

    Sorry for the Rant!

  7. Noelle
    04/11/10 at 14:42

    After reading this comes the question: Are there any good lingerie apps out there?
    I suppose I haven't been digging quite yet, but even if I did, I'm sure to miss some. My only source of internet at the moment is an Andriod phone, which does not have as many different Apps available to it as the iPad or iPhone.

    If there aren't any, then what are some must haves in a quality ligerie app that could be suggestions for those who are willing to attempt to create one?

    Unless a Lingerie Addict app is in the works, or already out there, of course. :)

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