The 2010 Curve Report, Day 2: Lingerie Trends in Shapewear, Sleepwear, and Swimwear

Today was my second day at CurveNY, the semi-annual lingerie tradeshow held every summer and winter in both Las Vegas and New York City. Yesterday, I mentioned some overall trends I noticed as well as a few designers specializing in plus-sized and small-busted women.

Today, I want to point out two more designers (one specializing in curvy chicks, the other in petite ones) that I didn’t mention yesterday, along with some exciting new things in shape, sleep, and swim. Full disclaimer: I am truly, horribly jetlagged so if there’s a typo or two in this article, please forgive me. Now let’s get started!


I want to start off with Kris Line, a lingerie company out of Poland that carries bras up to a K cup. Yes, a K cup. As far as I know, they are the only brand making pretty, feminine bras for ladies of size. Best of all, their maternity bras go up to a K cup as well, which is great news for my expectant mothers who are struggling to find lingerie that works for them. The model in the photograph to the left is a 34JJ, and as you can see, the bra she’s wearing fits her perfectly.

On the other end of the spectrum, The Little Bra Company is bringing the gifts of glamour and great fit to small-busted women everywhere. Her bras range in size from 28A to 36B with matching knickers available in XS, S, M, and L. The prices are reasonable too and comparable with midrange lines from stores like Figleaves and Bare Necessities.



Moving on to shapewear, color, color, and more color is the name of the game. No longer is shapewear only available in black, white, or nude. Now you can purchase forest green slips from Cass Luxury Shapewear, lavender corsets (meant to be worn on the outside!) from Squeem, soft peach teddies from Yummie Tummie, polka dot chemises from Body Wrap, and lipstick red bodybriefers from Rago. (Photos left to right: Yummie Tummie, Squeem, Body Wrap)

Designers aren’t slacking off on fit either; they’re adjusting seams, experimenting with breathable fabrics, and putting old staples together in new ways. I’m especially impressed with Rago’s latest creation, the corset dress, which combines a longline bra with a full crinoline slip. It’s only available through American Shapewear for now, but I sincerely hope a few more stores grab this style to keep it from being discontinued. On a more “high-end” note, you’re going to love the new Bordelle line; I was sworn to secrecy at the table, but some of the pieces literally made me gasp aloud.

In the world of sleepwear, I saw several designers who I believe are worth paying attention to. The first, Ombrato, is doing beautiful things with silk charmeuse. I thought the black nightie with cream ruffles (pictured below, far left) was one of the most graceful and elegant pieces in the show. Toute la Nuit (center photograph) a brand both designed and manufactored in San Franciso, was another favorite. Finally, Linda Hartman’s sleepwear (far right) was not only pretty but accessible; I could see the average woman (i.e. one who isn’t all that into lingerie) buying her chemises off the rack without feeling intimidated.

Finally, as someone who doesn’t usually talk about swimwear, I’m afraid I only have one designer to share in this area, but I was very impressed with her. Anna Maria La Bianca’s swimsuits, especially the “nude/tattoo” one, are made more for looking at rather than swimming in, but oh are they delight to look at.  What do you think of her?

I’m going to close with a few more designers who didn’t fit into any of these categories, but who all had a signature piece I postively lusted over.

Zinke’s version of the classic romper is young, flirty, and fresh. You know I love anything sheer, and I especially love how they opted for sheer purple rather than the more typical black. I hope they make this piece a part of their permanent collection and produce it in more colors (like a lime green or coral, perhaps?).

Dirty Dolls Lingerie has been on my radar for awhile, and I’m happy to see that they’re continuing their line in the retro/burlesque/pin-up tradition. This high-cut garter panty just might be a wardrobe staple when it’s released this holiday season. And oh my goodness, isn’t their model gorgeous?

NuBra specializes in strapless, backless, seamless bras (along with some very realistic-feeling mastectomy prosthetics) but what impressed me most was this sequin covered bra and string bikini. My love of burlesque is no secret, and I can see this being a big hit with performers.

In closing, you may have noticed that I didn’t have much to say about the big brands like Simone Perele, Cosabella, Betsey Johnson, or DKNY. There’s a good reason for that, but it’s a topic for another an upcoming post. In the meantime, I’d love to hear your answers to this question… why don’t American women seem to enjoy lingerie as much as European women? Tell me your thoughts in the comments!

Mad Mimi Form

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Cora Harrington

Founder and Editor in Chief of The Lingerie Addict. I started TLA in a small studio apartment in 2008. Since then, it's become the leading lingerie blog in the world, and has been featured on the websites for Forbes, CNN, Time, Today, and Fox News. I believe lingerie is fashion too, and that every who wants it deserves gorgeous lingerie.