Posts from June, 2010

Be Seen at BlogHer ’10–Sponsor The Lingerie Addict!

Want your brand to be seen at the biggest women’s blogging conference in the world?  Then sponsor The Lingerie Addict’s trip to BlogHer ’10 held in New York City on August 6 & 7!

The Lingerie Addict can give you both reach and exposure.  Take a look at some of my recent statistics–
*Google Pagerank: 5
*Average Monthly Visitors (Jan.-May): 21,070
*Average Monthly Pageviews (Jan.-May): 63, 566
*Twitter Followers (as of 6/14): 1,938
*Facebook Fans (as of 6/14): 254
*Featured on: FoxNews, WiseBread, The Lingerie Post, and The Consumerist.

I know marketing dollars are tight, and you want the most “bang for your buck” so I’m offering tiered level sponsorships ranging from $75 to $1300.  Here’s how your investment would pay off:

Level 1: $75
Text link ad in a special BlogHer ’10 Advertising Section on the sidebar of the blog, to be displayed for the entire months of July and August.

Level 2: $150
The above + special mention of you and your sponsorship in three daily Facebook updates and Tweets for both days of the conference along with special mention in my BlogHer recap post.

Level 3: $225
The above + a 300 x 250 picture ad in the sidebar, to be displayed for the entire months of July and August.

Level 4: $300
The above + your company logo printed on a t-shirt that I will wear, all day, for one of two days of the conference.  Want me to wear your shirt for both days?  Then save at the discounted rate of $500!

Level 5: $500
Levels 1-3 + your business’ name and web address on the back of my Lingerie Addict business cards which I will be handing out furiously for the entirety of the con.  BlogHer is not allowing the distribution of swag or promotional materials at this year’s con, so appearance on the back of a business card is one of the few ways available for your brand to be seen at BlogHer.

Level 6: $1200–Full and Exclusive Sponsorship! (best value)
Not only would you get a text link ad, a picture ad (which would stay on the blog through December), space on my business cards, and me wearing your shirt for both days of the con, you would also get 3 feature articles or press releases dedicated to you and your brand over the next year.  Plus, you’d have the assurance that I’d only be representing your business for the entirety of BlogHer.  Have other ideas about what you’d want me to do?  Then let’s talk!  Please note, this sponsorship option will expire if someone signs up for one of the other sponsorship plans first.

All sponsorship inquiries should be directed to my e-mail address thelingerieaddict@gmail.com.  Thank you, as always, for thinking of The Lingerie Addict and I look forward to talking with you soon!

Photo Friday: Willy Hutch

Willy Hutch is a fairly new discovery, and I found him via the always fashionable Morgana.  Mr. Hutch’s love of the pin-up aesthetic is obvious in his work, and I can’t wait to see his lingerie photography really take off.

My favorite photo is of the leopard print corset.  But then, I may just be biased towards those gorgeous Wolford tights! Which one’s your favorite?

The Lingerie Addict Press

Selected Press Mentions & Articles

Review Wednesday: Share Your Lingerie Reviews Here!

Life’s been a little extra crazy lately, so I haven’t had the chance to sit down and write a proper review for the week.  But that doesn’t mean we have to go without a Review Wednesday.

I’d love to get some comments from you all about lingerie you’ve worn lately.  Loved it, hated it, or just felt “meh” about it…I wanna hear.  And remember that you can always read the nearly 70 lingerie reviews I’ve already written here.

Happy Hump Day!

Guest Post: The Most Gorgeous Lingerie You’ll Never Wear

Today’s guest post is by Catherine Deadly, the smart and talented lady behind Kiss Me Deadly.  A week or so ago, she sent over some photos from one of her intern’s final collections, and I was so impressed that I begged her to let me share them here.  

As an added bonus, Catherine did a little write-up about how people break into the lingerie industry.  I love learning about this kind of “behind the scenes” stuff, and I hope you do too. Let me what you think in the comments!
_________________________________________________________________________________

I just spent Sunday, which was pretty much the first day of Summer in the UK, in a darkened room, getting Morgana in and out the worlds most complicated lingerie, and getting a grazed chin which was totally worth it, ’cause look:

These are not my designs. These pieces are by Lizzie Hobcraft’s, a very talented lingerie student who is just about to graduate from the De Montford University Contour Degree.  Yes, that’s right, an entire degree on knickers. Well, maybe not just knickers, but definitely lingerie.  It’s a 3 year course, and unlike some of the fluffier fashion courses out there, graduates come out knowing a good bit about the technical issues in designing and sampling lingerie, swimwear, corsetry and the like.

What it doesn’t teach is anything remotely related to how you apply that to paying your rent, or how it ends up being used in the real world. So students spend their holidays with companies, of all sizes, where they often get very boring work handed to them, in return for being able to see it all in operation. As you can imagine these placements vary as much as the companies do. I generally don’t offer them, because I work from home with two cats who like to sleep on the samples; its not exactly a buzzing workplace.

But last year Lizzie convinced me to give it a whirl. Turns out I know a little something about shapewear and hosiery (and sales tax in the UK, which I’m sure she’s just thrilled about), plus I get to have fun playing with outfits we can never, ever put into production. Because the thing with the final year of the lingerie degree is that they do a graduation project, a dissertation in underwear, and they are encouraged to do the most outrageously complicated, unconventional, and frankly downright ridiculous things they can.

In the weeks leading up to her dissertation, Lizzie and I visited all sorts of architectural oddities, mainly suspension bridges, which led to her collection being called Suspense.  She also developed a Hitchcockian theme to tie it all together, and we got Morgana to model everything .  These pictures will never be used for retail (well, except for the Cervin stockings in Turquoise/black), because the lingerie shown is insanely complicated. The trousers alone (once you factor in boning, layers, silver metallic trim, unbelievably expensive vintage lace, quality blue satin, and yards and yards of ribbon, grommets, & complications) would cost approximately £700! And you’d still have to worry about putting your lovers eye out!

But the point of the graduate project isn’t to make a commercial piece of lingerie – its to show off your creativity, your inspirations, your “directional“ fashion sense, and pushing the boundaries…in the hope that you’ll have amazing pieces in your portfolio to impress potential employers with.  And some of the touches that are actually the most unusual aren’t necessarily something you’d see from the pictures.  For example, the panelling on the corsetry isn’t just a satin overlay on a conventional corset, Lizzie actually constructed the shapes from horizontal panels, which is unusual. The back of the cincher? Fan lacing, something I’ve been periodically obsessing over for a while, with fan lace components used with satin straps to make the fit of the matching thong. And I’m still fascinated as to how the futuristic silver tubing actually looks great with the seriously retro lace.

So, basically, this is the “conventional” route into lingerie: do something as unconventional as you can, show it everyone in the world, and hope they hire you!  And no I can’t hire her, ’cause we’re not big enough yet.  I’m just settling for being a bad influence instead.  Did you notice there’s 6 garter tabs on  some of those things?!  I mean, that’s just strange.  ;)

Guest Post: The Best Bras for Summer Fashion (Plus a Lingerie Giveaway!)

Today’s guest post comes from Alicia Vargo, a lingerie expert and the owner of Pampered Passions Fine Lingerie, an online and Denver-area boutique.  She’s also sponsoring a very special summer lingerie giveaway.  Read to the end to find out how you can enter!
______________________________________________________________________________________________

Summer is here and with that comes exciting clothing options – strappy and strapless tops, low back dresses, and lighter color or semi-sheer clothing. Regardless of your personal look, it’s important to stay in style and to avoid becoming a fashion faux pas.  What you are wearing underneath your fabulous outfit for support can be just as important as what is on the outside.  Here are five solutions to common summer “bra” issues: 

 
Strapless dress or top. You’ll need to try a strapless bra for this look. If you have a smaller chest you may be able to do a strapless bandeau tube; otherwise, for larger busts, consider investing in a well-fitting strapless bra. Just be sure you find the best-fitting one for your body as no one wants to spend the night adjusting and readjusting. Go down one bandwidth from what you are in a regular bra for firm support and lift in a strapless bra. For example if you are typically a 34C go down to either a 32C or 32D for the support you need. This is what we call a “sister size.”

 
Skinny straps, one-shoulder, racer-back. A convertible bra is best for any of these summer styles. Most of the convertible bras include options to wear your bra several ways including one-shoulder, racer-back, halter, traditional and strapless. This type of bra typically works well on most chest sizes.

 
Low-back or v-back. If you have a top that dips in the back, or a great dress with a v-back, you’ll be happy to know you have great bra options! If you are more petite on top, opt for an adhesive bra that attaches in front only. If you have a larger chest try some of the excellent bustier options that are backless and strapless. You can also find many bras that are designed for low back, or you can attach a nifty device that does it for you. Your local lingerie store will help you find the right bra – just be sure to bring in your outfit with you when you get fitted.

Sheer. For a semi-sheer top or dress, flesh tones undergarments work best – leave the white behind because white bras show through white tops. If your outfit is still too sheer – consider wearing a camisole underneath for more coverage. There are also “pasties” for nipple coverage should you feel comfortable going commando!

 
White t-shirt. Wearing lighter colors in the summer months is a must and so is investing in a great t-shirt bra that is seamless and perfectly fitting to avoid any bra lines or gapping. A nude-colored bra may be your best option or try to find a convertible bra so you can have the best of all worlds!

 
Plunging neckline. For those fabulous v-neck summer tanks, try a demi-bra with a plunging neckline to avoid a bra showing in the cleavage area. If the bra shows at all when you bend over, have a tailor add a little rhinestone (bling!) to the middle of the bra. Don’t forget the pretty summertime bra straps that you can change out from the good old standbys. If your bra is convertible, search your local lingerie store for beautiful designs and flaunt your bra straps and your sexy shoulders!

Remember, when shopping this summer, don’t eliminate an outfit just because of the bra. Instead, get a bra to match your outfit!  There is always a bra solution to any outfit. That top you love that makes you wonder, “What bra will I wear with this?” – don’t be afraid to buy it. Simply visit your favorite local fine lingerie store for assistance – they are bound to find you something perfect.  
_____________________________________________________________________________________

Now that you know what bras work best for summer fashions, Alicia is giving away a $100 gift certificate to Pampered Passions to help you get started!  You can enter in the following ways:


1) Tell me which bra you need for the summer.  Are you planning to wear something strapless?  Need the right lingerie for that sheer tee?  Let me know in the comments!


2) Friend Pampered Passions on Facebook or follow Pampered Passions on Twitter.  This is the best way to find out the latest and greatest Pampered Passions news.


3) Follow me on Twitter or, if you already follow me, retweet this giveaway.  Use the following message so I can keep track:  RT @stockingsaddict–Win a $100 lingerie gift certificate from @pamperedpassion!  Click the link to find out how: http://su.pr/1lEi8O

4) Like The Lingerie Addict Facebook page or, if you already like it, share it with your friends.


5) Sign up for the Lingerie Addict newsletter (where I’ll be featuring an exclusive giveaway just for subscribers later on this week!).


Please leave a separate comment for each of your five entries (I can’t guarantee I’ll count them all otherwise).  Making fake entries (for example, saying that you follow me on Twitter when you do not) will result in automatic disqualification of all your entries.   

Giveaway is open to residents of the U.S. only and ends 6/14/10 at 11:59 p.m. PST.  Please remember to include your e-mail address in at least one of your entries so I can contact you if you win.Winner will be chosen via random.org on 6/15/10.  Good luck, and thanks so much for reading The Lingerie Addict!

Photo Friday: Vara Pappas

Vara Pappas‘ portfolio may look a little familiar to regular readers of The Lingerie Addict; she was just featured a few weeks ago in Electra Designs’ Photo Friday.

As a former model, Vara has a refined understanding of the photographic process.  Her shots are never overstyled, never overworked; they are simply…perfect.

Want more Vara?  Find her on Twitter, Facebook, and Model Mayhem.  But before you go, why not tell me which photo is your favorite?  I’m rather partial to the beautiful lady in the merrywidow and stockings myself.