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Ask the Addict: What Is Going on with Your Blog, Treacle?

If you’ve been visiting my blog for the past few months, you’ve likely noticed many new things. From the domain to the design to the advertising, I’ve made quite a few adjustments recently. Lots of people have written via e-mail to tell me what they think of these changes, so many in fact, that I felt compelled to address their questions in a response available to everyone.

Before I begin though, I just want to say “Thank You.” I can’t tell you how much it means to me that you give my lingerie blog the gift of your time. I don’t ever want to take it for granted, which is why it’s so important to me to be as transparent as possible. So let’s address a few of the major concerns I’m hearing:

Q: Your blog has gone from Stockings Addict to Stockings & Lingerie to Lingerie Addict. Does that mean you won’t talk about stockings anymore?
A: No, that definitely won’t happen! I’m changing my blog domain because the first one, Stockings Addict, didn’t really describe what I was doing here anymore. If you go back to my very first posts, I wrote exclusively about stockings. But as I discovered (and fell in love with) other kinds of lingerie, I began writing about that too. I feel like The Lingerie Addict is a better representation of what my blog is about, and what I want it to become. But believe me, I will never stop talking about stockings.

Q: What’s up with all the new advertising? You never used to have advertising.
A: You’re right. The advertising is new, and I thought really long and hard before deciding to add it. In fact, my blog was a year and a half old before I even began using Google Adsense! I added advertising this year for two main reasons. One, all the brands that have ad spots on the blog are brands I’ve talked about repeatedly before. Your trust is important to me, and I will never shill for a company whose products I don’t believe in. Two, my blog takes a lot of time, and as I’ve gotten more serious about blogging in the past few months, I’ve realized that I need money to do some of the things I want to do (like change domains or have pretty templates). I’m not wealthy enough to pay for these things out-of-pocket, so advertising helps defray the cost. I believe in full disclosure, and you will find all of the companies I have an advertising relationship with under Site Policies.

Q: Why are you making people sign up for a newsletter? All your content should be freely available on the blog, and most people don’t want the hassle of having to open up yet another e-mail.
A: I hear what you’re saying, and I want to emphasize that I’m not making anyone do anything. Signing up for my newsletter, much like visiting my blog, is entirely optional. I have lots of new and exciting things in store for this year, and the newsletter is a way to opt in for all of that. Newsletter subscribers get exclusive content that will never appear on the blog, along with first access to any new products or services The Lingerie Addict offers for 2010. And if you’re worried about spam, let me assure you that I hate the stuff too. I will always treat your personal information with the same care and respect as I treat my own.

These three questions summarize the majority of feedback, I’ve gotten lately, but I want to open up this post for any questions you might have. Feel free to ask me something in the comments or send an e-mail to You can also contact me via FormSpring. I promise to respond.

Cora Harrington

Founder and Editor in Chief of The Lingerie Addict. I started TLA in a small studio apartment in 2008. Since then, it's become the leading lingerie blog in the world, and has been featured on the websites for Forbes, CNN, Time, Today, and Fox News. I believe lingerie is fashion too, and that every who wants it deserves gorgeous lingerie.

13 Comments on this post

  1. frankufotos Lingerie says:

    As much as I like the redesigns, I don't know where you find the time – but keep at it!


  2. Rachel says:

    I'm loving the redesign of your blog! Everything is really look great!

  3. sewa mobil says:

    Nice information, this really useful for me. There is nothing to argue about.
    Keep posting stuff like this i really like it. Thanks.

  4. Erin says:

    Thank you for your lovely comment! It made me laugh cause I too look back at the stuff I used to wear in pretty much utter horror :) I LOVE how pretty your blog is! Will be back…

    Love love love,



  5. Julia, the Thanksgiving Girl says:

    I really love the new look and the more "website" feel to your blog, and never once did I question why you'd want to change up things on your blog or add advertising… The time has come for you to grow simply :) CONGRATS on all of that and keep up the great work!!! xo

  6. Cafe Fashionista says:

    I think it's great that you took the time to address these questions. It can sometimes be confusing when our favorite bloggers start making tons of changes without letting us in on the secret as to why – I heart you for putting this post together!

    And I love, love, love you in those pearls – you look absolutely stunning. I'm so glad that you like them!! :)

  7. Kelly says:

    Glad you wrote this – I hadn't signed up for the newsletter because I already have you in my RSS reader and thought it would just all be the same info. I'm obviously signing up now that I know there will be other stuff in there!

    P.S. I think all the changes you've been making have only been for the better. Congrats on such an awesome blog!

  8. Cervin says:

    Hello TREACLE
    Your blog is very interesting and pleasant to consult, its evolution is just and the publicity not the invaded in no way.

    I hope that you will continue for a long time in this direction.

    Bravo and good day


  9. Leah says:

    I love that you are taking the blog to a new level… a more professional way. I love the new look. xoxo

  10. Miss Peregrin says:

    I am new to your blog, but I love the direction it is taking! Your blog looks fabulous, and no one can begrudge you having advertising if it gives you more time to devote to your blogging!

  11. Sarah @ Pandora's Box says:

    I think your blog is looking fantastic these days, it's always great to see blogs grow and transform for the positive :)

  12. Jennifer Fabulous says:

    Well, I personally love everything you have done so far. You are clearly dedicated to this blog and as a reader, I appreciate all the effort and time you have put forth into it. I don't blame you for placing ads too. You have a popular blog, it would be a shame not to. Lol.

  13. Chic 'n Cheap Living says:

    Love the redesign doll! Blogging can be an evolution and refinement of your tastes and expression – do what you want and we'll still read along!

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