Social & Digital Media Consulting for the Lingerie Industry

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“I want to offer my customers the best online shopping experience and communicate to them how dedicated we are to providing great bra fit and choice.  I wanted to know if our story was being conveyed to our customers so I participated in Treacle’s Brand Session.  It’s not an overstatement to say that the session was illuminating and game-changing. She gave me overarching themes to think about as well as very specific tasks and concepts to work with. Her down-to-earth, straight-forward approach is clear and engaging. I feel a great sense of support and encouragement from this session and it’s some of the best money I’ve spent on my business.” ~ Claire Dumican, Butterfly Collection Lingerie

Want to start a blog but don’t know how? Wondering if this Tumblr thing is just a phase? Need advice developing different strategies to use on Facebook and Twitter? Then hire The Lingerie Addict! I can help your business with social media training, Facebook ad campaigns, blog content cultivation, and more.

As a fellow small business owner, I get what it’s like to have lots to do and not enough time to do it in. You’ve heard all the stats about why social media matters, so you know you need to establish a presence online…but where in the world do you find the time? How do you set up your platforms? Which ones you should you focus on first? Are there any tips or tricks to make your digital life easier?

That’s where I can come in. In our consults, we’ll talk about what works in social media and what doesn’t, always keeping the needs of your business and your customers in mind.

Why Hire The Lingerie Addict?

• I’ve been using social media for a long time. I set up my first blog on LiveJournal back in 2005, and I was in the first wave of Facebook accounts that very same year. I have a deep understanding of social media, from both a user and a marketer perspective.
• I’m passionate about social media. I use it everyday, all day long, and have for years. I make a point of keeping abreast of the latest social media news, and I regularly attend conferences and other events dedicated to digital media. Social media isn’t just a “job” to me; it’s a part of my life.
• My personal social media presence is nearly 30,000 strong…and growing. I have experience developing an internationally known and respected brand ‘from scratch’ using social media. Whether it’s Facebook, Twitter, Tumblr, Pinterest, or something else entirely, I can talk in detail about the platforms that are out there and which ones are right for your business.
• My personal blog, The Lingerie Addict, is the #1 blog lingerie blog in the world. With over 90,000 unique visitors and over 200,000 page views per month month, I know what it takes to make a blog popular and profitable.
• I love lingerie. I have extensive knowledge of both the digital media world and the intimates world. You don’t have to “bring me up to speed.” We can start work immediately.
• I not only love what I do, I’m good at what I do. I’ve worked with everyone from small, home-based designers to large, multi-store retailers. Take a look at my testimonials page if you want firsthand experiences from my clients.

Which Services Does Your Business Need?

• Social Media Training–New to the world of social media? Want to develop a standard set of procedures, best practices, and policies for your team? Then a social media training session is perfect for you. We’ll talk choosing your platforms, developing a style and tone for each, and how to measure social media success for your business.
• Social Media Strategy–You’ve got a Facebook, a Twitter, and a Pinterest but what do you do now? How are fans and followers relevant to your business? And how are you supposed to keep up with all this anyway? If these questions keep you up at night, then a social media strategy session is just right for you. We’ll talk making the best use of your time on social media, setting clear goals relevant to your business, and attracting the kinds of fans and followers that will eventually become brand advocates and customers.
• Social Media Management–We all know social media is best done in-house, but let’s face it…when you’re already wearing half a dozen hats, it can be too much to add one more. Hiring someone to manage your social media frees you up to take care of all the other important things demanding your time. We’ll work together on voice, branding, and dispute resolution. And every week, you’ll receive an update about what’s happening on your accounts.
• Social Media Audit–Sometimes, you just need a fresh pair of eyes on your social media platforms. You’re doing everything right, but maybe you feel stuck in a rut or like you need a change in direction. When that’s the case, a Social Media Audit is the best solution. In this one-hour session, we’ll talk 10 quick ways to help you get the most out of your social media.
• Facebook Ad Campaigns–Facebook Ads are one of the best ways to get followers for your page…followers that develop an affinity for your brand and eventually become loyal customers. But developing a well put together Facebook ad campaign takes a lot of time and testing. And if Facebook rejects your ads then you may find yourself starting all over again…repeatedly. Let me take over, and I’ll develop a campaign to get fans on your page, with no stress for you.
• Branded Storytelling–What do customers think about your brand? Is the story you want to tell them the story they’re seeing? Are you doing anything to unintentionally turn your customers off? They won’t tell you, but I will. In this session, we do a top to bottom review of your brand, including any websites or brick-and-mortar locations. A few weeks later, we’ll have a follow-up session to answer any questions or address any lingering concerns.
• Blogging and Content Creation–A blog isn’t optional anymore. If you want to say competitive, your site has to produce original content on a regular basis. But it can be hard coming up with original ideas for content, developing an editorial calendar, and attracting readers. In this package, we’ll work together on the messaging of your blog, content generation strategies, and ways to get people reading what you’re writing.

What Next?
Sessions can be conducted by e-mail, phone, Skype, or in person. New clients may schedule a complimentary 15 minute consultation with me by writing to consulting@thelingerieaddict.com. I work on a per project basis, and all services are uniquely tailored to the needs of my individual clients.

For more information, please write  consulting@thelingerieaddict.com.

Take your lingerie business to the next level…hire The Lingerie Addict!