Your awesome lingerie business. My expert social media advice. Let’s make things happen!
There’s just no way around it anymore. The internet is critical to doing business. You either have a website, blog, and at least one primary social media channel, or you’re irrelevant. No matter what you’re selling, customers want to get to know you and your brand, and this is especially true when it comes to lingerie. After all, lingerie is the most intimate part of a woman’s wardrobe…why should any customer buy her undergarments from your business in particular?
Not including your blog and website, there are up to six major social media platforms demanding your attention right now: Pinterest, Facebook, Twitter, Tumblr, YouTube and Instagram. How will you decide where to spend your time? What will you do to create a solid social media strategy? When can you expect people to start talking about you and visiting your store?
That’s where I come in.
Working with The Lingerie Addict for almost a year now has been a true eye opener when it comes to social media. Even though we have been in business since 1995, we launched our website MyKarnation.com only 2 years ago. The online business is much different than running physical lingerie boutiques. Cora has helped us effectively communicate our knowledge and expertise with customers worldwide. She has provided us with useful information and offered key suggestions to grow our branding presence through social media. Cora has successfully incorporated our individual business needs and answered all of our questions professionally. She is reliable and proves to be extremely thorough. It has been a wonderful experience having Cora work with our team and we are grateful for her compassionate insight into our industry!
-Michelle Meyer – Mykarnation.com & Karnation Intimate Apparel Inc., Former Social Media Management Client
I understand social media for lingerie businesses. It’s what I do, and it’s all I do. When it comes to how you look online, you don’t want someone who does social media as a hobby or “in addition to” a ten other things. You need an expert…someone who’s made social media their specialty, and who’s regarded as an authority, not just within the lingerie industry, but also outside it.
As the face and voice of the most visited lingerie blog in the world, I use social media in a professional capacity every day. The Lingerie Addict has nearly 100,000 followers across multiple social platforms. That means I know what it takes to grow your social media following from nothing to something. And because I’m already working with lingerie, there’s no training period to get me familiar with the terminology of intimates. I can begin work with you and your team right away, whether it’s for half an hour or half a year.
I offer two kinds of services for your business: Off the Rack and Made to Order.
Cora’s professional critique of my website, blog, and social media presence was both insightful and inspiring. She offered positive feedback and useful tools to manage my time and boost my brand’s position. Cora shared simple strategies I can incorporate to target my messaging and build a larger audience of followers and readers. Her simple, user-friendly suggestions served to maximize my social marketing efforts and keep me focused and motivated. Cora’s expertise has been invaluable and I look forward to consulting with her as my business continues to grow.
–Elisabeth Dale, best-selling author and founder of The Breast Life, Former Social Media Strategy Client
Off the Rack Social Media Consulting
“Off the rack” services are perfect for the lingerie business on a budget…whether that means time or money! All off the rack consultations are 30 minutes long, and so that we can fit as much awesome info as possible into our one-on-one, you’ll need to do a brief worksheet before our call. Afterwards, I’ll follow up with a list of 5-7 high points from our consult that you can start implementing immediately.
Off the rack consults are a good fit for you if:
- you want new set of eyes to look over one of your social platforms
- you need help answering a specific question or brainstorming a solution to a particular problem
- you’re feeling stuck and need a quick infusion of ideas, inspiration, and creativity
Off the rack consults are not a good fit for you if:
- you’re in the midst of a PR or social media crisis
- you need development of a social media strategy, ad campaign, or blog plan
- you’re completely unfamiliar with social media
Single off the rack consult: $75
Pack of 3: $200 (save $25!)
Cora provided me fantastic Social Media Strategy that transformed the way I thought about my Facebook fan page. She offered a wealth of information, but without overwhelming me. I walked away with some great to-dos, she provided me with some resources, and I felt like I could easily go back for more. In fact, I can’t wait to implement her first batch of suggestions…and then move on to the next social media platform. Cora’s expertise — and especially her deep knowledge of the lingerie niche — left me ready to improve my business in both the short- and long-terms. I’m thrilled with her consulting services.
–Ali Cudby, best selling author, bra fit coach & founder of Fab Foundations, former Social Media Strategy Client
Made to Order Social Media Consulting
Made to Order consults are for brands that need more intensive help over a longer time period. These bespoke services are completely customized for the unique needs of your business, and are best suited for brands who want ongoing support and regular access to consultations. All made to order packages require a minimum 4 hour commitment, and these plans start at $500. Because made to order services are best suited for a long term working relationship, a preliminary planning call and custom evaluation is required before we begin. The small fee for your custom evaluation is deducted from the cost of your consulting package once we start work together.
Made to order consults are a good fit for you if:
- you need need help with social media strategy, campaigns, advertising, or blogging
- you need a social media manager to take over one or more of your social media platforms
- you need someone to train you or your employees on how to use social media “from scratch”
Made to order consults are not a good fit for you if:
- you don’t place a very high value on your online presence
- you are unable to commit to the minimums above
- you are looking for someone to manage your brand’s PR, SEO, or other non-social media activities
To get started, contact: email@example.com
“I want to offer my customers the best online shopping experience and communicate to them how dedicated we are to providing great bra fit and choice. I wanted to know if our story was being conveyed to our customers so I participated in Cora’s Branding Consult. It’s not an overstatement to say that the session was illuminating and game-changing. She gave me overarching themes to think about as well as very specific tasks and concepts to work with. Her down-to-earth, straight-forward approach is clear and engaging. I feel a great sense of support and encouragement from this session and it’s some of the best money I’ve spent on my business.”
~ Claire Dumican, Butterfly Collection Lingerie, Former Branding Consult Client
Send me a note at firstname.lastname@example.org. I’m more than happy to answer your questions via an e-mail consultation. Looking forward to talking with you (and working with you) soon!