To stay competitive in the lingerie business, you need one big thing: a blog that publishes original content on a regular basis. This was the primary way I built The Lingerie Addict, and is still the most successful way to win your way into the hearts of new fans and customers. Using original blog content, I built a blog that averages 40k new readers a month and over 100k pageviews a month.

Unfortunately, too many lingerie blogs subsist on stale re-published press releases and recycled news.

The downside of content creation is that it can be both time-consuming and difficult to organize. How do you know what people want to read? What should your main message be? How can you develop an editorial calendar? As a veteran writer for several mega blogs (both in the fashion industry and out), and a regular attendee of major blogging conferences, I’m an expert at helping you organize your blog and come up with original content that wins fans.

This package helps you create and maintain a popular blog full of original articles. We’ll work together to develop the message of your blog, as well as an editorial calendar and original content. We’ll also talk about ways to spread the word about your blog without leaving spam comments all over the Internet.

Blogging and Content Creation Package:

• Original content idea development.
• Editorial calendar development.
• Blog promotion strategies.
• Two sessions total.
• No article writing included.

To inquire about rates and reservations, please email consulting@thelingerieaddict.com.

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Social Media Is Hard Work.

It was supposed to be easy.

They told you it was free. You heard all about how you’d generate thousands of fans with the push of a button. It never happened.

Now, you’re stuck with five social media platforms that are eating up your time. Even worse, you’re not getting the results you want. You’re ready to give up.

What You Need:
Social media success is based on three things: time, testing, and expertise. Of these three, expertise is the hardest to come by. Social media success is about far more than the technical aspects of each platform. It’s about understanding your customers and distilling that understanding down to a small, simple message that people can relate to.

To get the most bang for your social media buck, you need more than a technical expert. You need someone who gets you, your company, and your customers at their core.

Here’s a sample metric from my own analytics. As you can see, social media platforms are 3 of my top 5 referral sources. Wouldn’t you love to see your company approach new heights?

What You Get:
With this package, I become your brand. I’ll take over all of your social media platforms, and together we will develop a content strategy that will create buzz, customers, and fans of your brand.

We’ll start with a consultation about your social media needs. We’ll go over each platform and how to use it, and then we’ll get started on building some concrete goals. We’ll also develop a voice for your brand that gets people talking.

Then, we’ll work on the details, like how often I will update your platforms, or when I will escalate customer commentary to you. You’ll also receive a weekly update with relevant stats and news about your brand.

• Full management of all social media platforms.
• Voice and branding development.
• Automated escalation of important issues.
• Weekly social media update for your brand.

The Whole Package:
There are lots of social media consultants out there, but very few have built a wildly successful brand from the ground up. If it’s out there, I’ve tried it. I’ve made all the mistakes, and know all the solutions by heart. Even better, I’ve got years of experience with lingerie consumers, which means you’ll never have to wonder if I’m out of my depth. Ultimately, your customer is buying an experience rather than a product. With my help, we can make that experience an unforgettable one.

The Fine Print:
This package is sold in one-month increments. I recommend at least three months at first to get your branding on a solid footing and see your numbers soar.

To inquire about rates and reservations, please email consulting@thelingerieaddict.com.

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Lingerie businesses have a particularly hard time with Facebook ad campaigns, and sometimes have problems with Facebook removing lingerie based PPC ads for no apparent reason. This means that without professional help, putting together your Facebook ad campaign can be a difficult and frustrating process.

Facebook ads are one of the most powerful ways to gain followers for your page that go on to become brand advocates and loyal customers.  I’ve gained as many as 1000 followers in a week with a well-written Facebook campaign, and as you can see from the graph below, I’ve helped my clients increase their reach exponentially through the use of well-targeted and highly optimized ads. Facebook ad campaigns are fantastic during the peak times of year for our industry, like Halloween, Christmas, and Valentine’s Day.

The Facebook Ad Campaign Packages:

• Packages are sold in batches of one, three, and five campaigns.
• Includes one 30 minute consult prior to the campaign to optimize your page
• Includes one 30 minute consult after the campaign to analyze your analytics

To inquire about rates and reservations, please email consulting@thelingerieaddict.com.

Take a look at what a one of my current clients ha to say about their Facebook Ad Campaign–

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See what my clients have to say about working with me! View a few of my testimonials here.

Me, Cora Harrington

You’ve probably heard how much your business need a social media presence now. But between Facebook, Twitter, Tumblr, Pinterest, Instagram, and Blogging (and who knows what else in the future) how can you even begin to get started?  Which platforms are right for your business? How can you develop a unique strategy for each channel without running yourself ragged? And how does this all connect with your greater marketing and sales goals?

That’s where I come in.

As a fellow business owner, I understand what it’s like to have a to-do list a mile long. There’s always something else that needs to be happen to help your business succeed, but with only 24 hours in a day, how do you find the time. After all, it’s not just choosing the right platform. It’s setting it up, creating content, interacting with your new fans and followers, and keeping the conversation over, not days or weeks, but months and years.

My specialty is social and digital media. It’s what I do all day, everyday. Whether it’s creating an editorial calendar for your blog, putting together a Facebook ad campaign, or coming up with fresh content for Pinterest, I know what I’m doing, and I can help your business.

Keep reading…we’re getting to the good stuff.

5 Reasons Why You Should Hire The Lingerie Addict:

1. I know that social media doesn’t begin and end with Facebook. From LiveJournal to Yahoo! Groups, I remember the earliest iterations of social media. I was there for them, and I participated in them. I was in the first wave of Facebook users…way back in 2005, when they only accepted college students. I have a deep understanding of social media, from both a personal and a professional perspective. It’s not just a marketing tool; for many people, it’s an integral part of their life – and I get that.
2. I use social media professionally…and I’m good at it. It’s one thing to use advice you’ve read in a book. It’s another thing to use advice you know works because the person telling you has already tried and tested it. One of the best ways to tell if someone knows what they’re talking about is to have a look at their own social media platforms, and The Lingerie Addict is the #1 lingerie blog in the world and has a social media presence over 50,000 strong.  I can talk with the authority of experience about what works for lingerie businesses.
3. I stay on top of the latest news and innovations. It’s not enough to know what worked 3 or 6 months ago. I make a point of staying current on the latest news for all the major social media platforms, and I regularly attend conferences, (BlogHer, New Media Expo) and professional networking events (Social Media Club Seattle) dedicated to digital media. It’s all part of making sure my clients are at the very front of the latest developments…never behind.
4. I know and love lingerie. Sometimes, when you’re working with an outside agency or group, you have to ‘train them up’ on even the most basic language for your brand. No need here. I only work with lingerie businesses, and I’m familiar with the lingerie lingo and how it connects to the digital space. We can start working together immediately.
5. I love what I do. At the end of the day, you don’t want someone who sees you and your brand as just another paycheck. I get giddy about social media. I eat, sleep, and breathe it. In so many words, I love it. And you want to work with someone who’s just as passionate about making sure your brand succeeds as you are.

What Kind of Help Are You Looking For?

• Social Media Training–Are you brand new to the world of social media? Do you need help with everything, from setting up your platforms to getting those first followers to creating a social media policy for your organization? Then a Social Media Training Session is for you. Think of this as Social Media 101. We’ll talk everything from which social channels you need to choose and why, to what all those options and buttons on Facebook and Twitter really mean. Social Media Training sessions are 3 hours and come with 1 free follow-up session.
• Social Media Strategy–So you’ve set up a Facebook and Twitter account, but what now? How do you increase your reach? How do you get people talking about you and coming back? And is it okay to post the exact same thing to Facebook and Twitter (hint: no)? If you’ve got a passing familiarity with social media, but need help coming up with a robust, long-term strategy, this is the session for you. We’ll talk about setting measurable goals, developing a unique voice for your platforms, creating a crisis plan, and how to tell when you’re going in the right direction. Social Media Strategy sessions are 3 hours and come with 1 free follow-up session.
• Social Media Management–Everyone recommends handling your social media in-house, and while that’s the ideal solution, let’s be honest here…sometimes you just have too much going on. Bringing me on board as your social media manager frees you up to take care of all the other important tasks demanding your time. For this service, you hire me to take over your platforms: one of them or all of them. We’ll work together on everything, from branding to content to dispute resolution, and I’ll manage your platforms in the same way you would. Every week, we’ll have a chat about what’s going on, and every month, you’ll be sent a detailed report. You’ll also get 1 Facebook ad campaign created each month. Please note: Social Media Management is a premium service, and I only accept 1 of these types of clients at a time. The minimum term is 3 months.
• Social Media Audit–No matter how good you are, sometimes you just need a fresh pair of eyes to look things over. Maybe you’re stuck in a rut, or maybe you have a special holiday campaign coming up that you want feedback on. Whatever the case, if you already know what you’re doing, and just want some new insights, a Social Media Audit is for you. In this one-off, one-hour session, we’ll talk ways to make your social media presence even better, and you’ll leave the conversation with at least 5 things you can put into action immediately. Social Media Audits are 1 hour and do not come with a free follow-up session.
• Facebook Ad Campaigns–Facebook Ads are one of the most cost-effective ways to promote your brand, no matter how small (or large!) your advertising budget is. However, developing a good Facebook ad campaign takes a lot of time and a lot of testing. And if you don’t do it right, you’ll spend a lot of money on very little reward. Avoid the “hope and pray” method of advertising. Let me put together an ad campaign for you that’s tailored to your business’ goals, and you can do the stuff you’re really passionate about. Please note: the Facebook Ad Campaign service covers the cost of my time only, and does not include Facebook’s charges for actually running the campaign. This service is also available as a Facebook Ad Training class.
• Blogging and Content Creation–Blogs were some of the first social media, and having one isn’t optional anymore. If you want to say competitive, both in the eyes of your customers and of the search engines, your website has to produce original content on a regular basis. But coming up with ideas is time-consuming, and how do you know that people are reading what you write anyway? In this session, we’ll discuss developing your unique point of view, creating an editorial calendar, and promoting your articles. Blogging and Content Creation Sessions are 2 hours and come with 1 free follow-up session.
• Telling Your Brand Story–You know what your brand is about, but do your customers? Is the story you want them to see what they’re actually seeing? Are you doing anything to unintentionally drive your customers away? They won’t tell you, but I will. In this session, we do a top-to-bottom review of your brand, from your marketing materials to your website to any brick-and-mortar locations. Brand Story sessions are 1 hour, and do not come with a free follow-up session.

Take the Next Step
Unsure what to do now? Write to me: consulting@thelingerieaddict.com. Let’s set up a time to talk over the phone about what you need and how I can help. All consulting sessions are available via phone, Skype, or in-person. Travel for company-wide training sessions is also available.

I don’t work with clients I don’t believe I can help, and I don’t work outside of my specialty (though I am happy to refer you to someone who can). I want to work with you making your social presence the very best it can be. Let’s talk.

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